Google Ads news - Week 6

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 6.

GA4 content grouping

You can now see new features in the demo account: custom channel groups and item-scoped custom dimensions. Thanks for spotting this?Matteo Zambon .

Hotel carousel

The "shopping" hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the page.

New customer acquisition

Google will launch a new product for PMax in the next month! This will be a High Value Optimization for NCA in PMax (source ).

New style

It looks like Google Ads has a new style for the status recording conversions.

New in GA4

? Dries Bultynck ?shared this screenshot on what looks to be some new enhanced measurement for GA4!

New Ads privacy hub

To help advertisers measure performance more effectively in a privacy-first world. Google has launched a new website called the Ads Privacy Hub.

This site will help you to:

- Understand the latest privacy changes and the impact they have on ad performance.?

- Learn how to build a first-party database for an effective privacy-preserving ad strategy.?

- Uplevel your business strategy with tactical examples of how Google’s privacy-first measurement solutions work together to help achieve your goals.

- Get answers to common questions that marketers like you have about Google Ads privacy solutions.

*The Ads Privacy Hub is currently available in 16 countries (the United States, United Kingdom, Germany, Thailand, Brazil, Canada, Italy, Turkey, France, Spain, Japan, Korea, Australia, New Zealand, India, and Hong Kong.)

Week 6 finished

That's all the news from week 6! If you want to read more news check my?website ?and have a nice day.