Google Ads news - week 50

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 50.

Partnership

This newsletter is sponsored by ProfitMetrics the company of Frederik Boysen .

ProfitMetrics enables e-commerce businesses and agencies to optimize maximum profitability with POAS? bidding and get the best possible outcomes with server-side tracking.

For more information check their website where you can book a free trial or demo .

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Google Ads news

New column Google Ads

VIVEK GUPTA found this new column in Google Ads!

Conversion diagnostic tab

Thomas Eccel found out that Google is rolling out the conversion account level diagnostic tab for more accounts.

This new tool offers weekly updated data, allowing users to review their current measurement setup.

Demand Gen costs

Dario Zannoni discovered that the Demand Gen Costs are split up into different payment models:?

Banner Ads: CPC?

Video/YouTube: CPM?

Video/Discovery: Cost per engaged view

Multi-formats

Google has officially announced that you can now use multi-formats for Video Reach Campaigns.

Shorts now have more brand safety

Integral Ad Science (IAS), a prominent global media measurement and optimization platform, has revealed an expansion of its measurement capabilities on YouTube. Specifically, IAS will extend its brand safety and suitability measurement product to advertisers, covering YouTube Shorts inventory.

This enhancement is part of IAS's existing Total Media Quality for YouTube product suite.

PMax device metrics

Thomas Eccel found these new device metrics in PMax.

Finance policy error

PPC Greg found out that the new finance policy is live and that it already triggers for words like appartements...

Note Google is now investigating disapproved and limited ad issues following this policy update.

New cookie feature

On January 4th, Google will begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. Google will roll this out to 1% of Chrome users globally.

How Google is building a better Ad experience on YouTube

YouTube is enhancing its streaming experience with fewer ad breaks and new features.

Responding to viewer preferences, YouTube is testing fewer, longer ad breaks for seamless viewing on connected TVs, resulting in longer viewing sessions.

The platform will also display the time remaining in an ad break, offering viewers the option to skip to the content. Additionally, YouTube Shorts ads, which have seen a global viewership increase of over 100%, are now available on connected TVs.

Advertisers can access Shorts ads through various campaigns, providing a more modern and streamlined CTV ad experience for both viewers and advertisers.

Consent banner

Thomas Eccel saw this implemented consent mode account banner. Google tells him that he needs to take action before March 2024, or his account can be impacted.

Things are changing around consent mode and it is becoming more important!

Google Analytics & Looker Studio

Enhanced conversion GA4 & Protected Audiences API

Search Engine Land?has released that Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year.

Google is also accelerating the rollout of the Protected Audiences API and is also integrating enhanced conversions into GA4.

Advanced Tracking

F?rat Dere found out that GA4 has introduced an advanced tracking(enhanced conversion tracking) feature that allows the inclusion of user-provided data, such as Google Ads, mail, address, and phone information, along with traffic signals.

To counter the negative impacts of cookieless tracking by 2024, sending first-party data along with tag setup is deemed the most effective solution.

Google is committed to frequent updates in response to this evolving landscape.

User ID installations will significantly minimize data loss in addition to the advanced setup.

Three methods are available for advanced setup in GA4:

- automatic data collection

- setup with Google Tag Manager

- manual editing of the GTAG.js code.

Goodbye Google Analytics 360

Josh Silverbauer found out that Google is already deprecating some features from Google Analytics 360 in January!

Google also announced that they can't guarantee that all features and functionalities in Universal Analytics 360 continue to work as expected from January 1...

For more information read this article .

Looker Studio update 14 December

Google has released some new Looker Studio updates.

You can now use the following options in?table charts:

- Transpose the table

- Freeze one or more columns

- Resize row height

Schedule delivery controls in Workspace admin console:

As a Google Workspace or Cloud Identity administrator, you can?now control?where users in your organization can send Looker Studio content.

Custom grouping:

The new?Group?calculated field type?lets you create ad hoc custom groups for dimensions without needing to develop?CASE WHEN?expressions in calculated fields or logic in SQL.

Policy updates

Advertiser verification

This month Google is making some updates to the Advertiser verification program.

Google will provide more information about the business operations verification process.

This update will add a step-by-step guide to complete the verification clarify, reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business operations verification as part of the advertiser verification program.

Adsense requirements

Google has sent me a reminder that from 16 January 2024, they will begin to apply the requirement of certified CMP's that integrates with IAB Europe’s?Transparency and Consent Framework?(TCF) when serving ads to users in the European Economic Area (EEA) or the UK.

This policy covers publisher products like Google AdSense, Ad Manager, or AdMob.

Real-time bidding Apps

Google Ads is shifting to real-time bidding auctions for apps, discontinuing buying on multicall requests without bidding ad units. Starting January 2024, Google Ads will cease responding to multicall requests in hybrid setups.

The focus is on detecting and preventing multicall behavior, with measures against techniques like ad unit misrepresentation.

Publishers employing such tactics may face a suspension of Google Ads buying for 1 week to 1 month, based on the severity of detected abuse.

Deprecating Content API

Starting on March 29, 2024, the Content API for Shopping authentication method and tab in Merchant Center will no longer be available in the classic Merchant Center.

Week 50 finished

That's all the news from week 50! If you want to read more news check my website and have a nice day.