Google Ads news - week 47

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 47.

Partnership

This newsletter is sponsored by?ProfitMetrics?the company of?Frederik Boysen.

ProfitMetrics?enables e-commerce businesses and agencies to optimize maximum profitability with POAS? bidding and get the best possible outcomes with server-side tracking.

For more information check their website where you can book a?free trial?or?demo.

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Profitsmetric's Black Friday Comparison

Profitmetric has made a Black Friday comparison! Some stats:

• Black Friday Week's e-commerce turnover for the first five days of 2023 increased by 4.9%, with gross profit up by 8.6%.
• Slight growth in orders, coupled with higher average order revenue and profit, was observed. Ad spend rose by 7%, indicating increased auction prices.

The full Black Week performance will be disclosed next week, highlighting the trend of spreading deals throughout the week.

This analysis is based on a robust dataset, offering valuable insights into the evolving e-commerce market. For the full post click on this link.

Google Ads news

DDA Demand Gen

Thomas Eccel found out that Demand Gen campaigns now are supported in attribution reports and DDA.

Change History page

Nayan Prakash, Navah Hopkins, and Meriem Nacer found out that Google has redesigned the change history!

Premier reach & Reservations

Mihai Ciurea found out that you can now choose Reservations and Premier Reach. You can choose this format if you select Brand Awareness and Reach and then you need to select Video.

If you choose Premier Reach you can access special features and show your ads on top content with bumper, skippable in-stream, and non-skippable in-stream ads. This also includes YouTube Select lineups.

For this feature, you need to enter a placement list or you need to browse through a list of Content.

Support Store Sales Direct

Google Ads no longer supports Store Sales Direct as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported.

Location Asset requirements

Google posted that they will update the location asset requirements in December. This update was already announced earlier. With this update, Google will not allow closed, not recognized, or not matched locations.

Shorts-only campaign Pilot

Sources are saying that Google has an alpha program where you can buy ads for only the Shorts placement. For more information make sure you read this article.

GA4 Import site Metrics

Freek Kampen found out that Import site metrics from GA4 into Google Ads are back.

Seasonality Adjustments App Campaigns

Thomas Eccel found out that seasonality adjustments for App campaigns are now live(beta).

Dynamic business names and logos

More users are now seeing the dynamic business names and logos in their dynamic assets.

GA4 Sampling

Charles Farina found out that sampling has now been introduced into GA4 standard reports.

Forecast Video View Campaigns

Emir Bayutmu? found out that you can now get a forecast for Video View Campaigns in the reach planner.

Automatically created assets by default

Thomas Eccel found out that Automatically created assets are now turned on by default.

Warning system Google Ads

Martin Muron found this new warning system in the Google Ads policy tab.

Budget simulator

Google rolled out new columns under the head Budget Simulator found by VIVEK GUPTA & Yoann FERRAND.

Roll-out Video View campaigns

Google is now globally rolling out views campaigns. With this format, you can get the most views across all of YouTube’s video formats.

Audience signals App

Emir Bayutmu? found out that you can now use audience signals for app campaigns!

Double budget status

Thomas Eccel?found this double status. Looks like Google is testing this new status. Change your bid strategy and raise your budget ??.

Google Ads Travel Updates

Rudolph Dekker has shared that Hotel Ads Targeting is now live in Performance Max for travel goals.

Keep in mind that it's not live for everybody and you need to have a hotel center connection.

For Agencies Google is working on creating a higher property limit. The property limit is now 100 properties per campaign. In 2024 Q1 this should be fixed.

Another new update from Google is that property promotion ads are now also triggered by search terms like destination, type, or stay combined with points of interest(more reach ?? ).

The last update that Rudolph shared was that Performance Max for Travel Goals is now powered by AI. Google uses data like your hotel, location, reviews, and availability for this.

Are you in the travel industry? Make sure that you follow Rudolph Dekker for more information about Google Ads & Travel!

Week 47 finished

That's all the news from week 47! If you want to read more news check my?website.