Google Ads news - week 46

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 46.

Partnership

This newsletter is sponsored by?ProfitMetrics?the company of?Frederik Boysen.

ProfitMetrics?enables e-commerce businesses and agencies to optimize maximum profitability with POAS? bidding and get the best possible outcomes with server-side tracking.

For more information check their website where you can book a?free trial?or?demo.

?? PPC Mastery Black Friday Deals ??

Want to upgrade your Google Ads skills? Check out PPC Mastery’s Black Friday Deals. Save €546 on their course bundle or 50% off single products. For more information visit their website.

Search volume includes

Arpan Banerjee just got this new pop-up in the keyword planner that tells him that the search volume of a keyword also includes other keywords!

Compare metrics

Thomas Eccel found out that you can now see colors in the change column when you compare metrics!

Pacing budget

Raman Yadav found out that Google is now showing the pacing budget on account level!

5 pictures in one Ad

Google is now testing with 5 pictures in one Ad!

Bigger logo test

Victor Sellés Guillemat found out that Google is testing with a bigger logo size in Google Ads.

You may also like Ads

Glenn Gabe found out that Google is testing with You may also like Ads.

Change history update

Arpan Banerjee found out that you can now see the change history based on performance or user.

Google Ads Solutions

Dario Zannoni found some documentation about a new function called Google Ads Solutions.

Google describes this tool as follows "help you create automated and customized workflows without making changes to the code".Normally these functions are done with scripts so it could be that Google is working on maybe an AI-powered tool. For more information read this article.

PMax Changes

Conversion data Pmax

Thomas Eccel found out that you can now see conversion data in PMax audience Insights.

Shorts Pmax store visits

Maximilian vom Eyser has announced that store visits for Pmax now also include YouTube Shorts.

Pmax redesign add products section

Hana Kobzová found out that Google has redesigned the way advertisers add products to Pmax:

- A new title has been added to the product addition section, enhancing readability and navigation

- Google added a checkbox that allows for the quick enable/disable of products within your campaigns.

Cost & product fluctuations Pmax

Slobodan Jelisavac found out that he now can see data for Cost fluctuation on a weekly/monthly level as well as fluctuation in cost by-products.

Pmax Products

Thomas Eccel found out that you can now segment your products by Brand and Custom Labels.

GA4 Updates & Looker Studio

Comparison Control GA4

Thomas Eccel found out that GA4 has launched a new comparison control feature!

Conversions become key events

Simo Ahava found out that Google is renaming conversions to key events in GA4.

GA4 updates

GA4 has now officially announced the following updates:

- new admin section

- scheduled e-mails

- Increased Parameter Value Character Limit for GA4 360 Customers.

Looker studio updates

Google has released some updates for Looker Studio:

- Pivot table metrics limit increased to 20

- Label fields available in the new Search Ads 360 connector: label (account), label(campaign), label (ad group).

Policy Updates

Gambling and games policy Poland

Google has updated the gambling and games policy for Poland.

Gambling and games policy India

Google has updated the gambling and games policy for India.

Updates to Gambling and games policy Florida

Google will begin to accept and run ads for sports betting from licensed entities in Florida.

Update Click Tracker Certification Program

Google will start to limit applications to the?click tracker certification?to one quarter a year.

Submissions from click tracker service providers will be processed by Google teams only during that quarter.

Specific timelines: For 2023, Google will continue to accept new applications until December 1st, 2023.

Afterward, applications will not be processed for the rest of 2023.

For 2024 and going forward, Google will open up applications annually in the third quarter from July 1st until September 30th.

Update Display & Video 360 API Customer Match uploads

Google has made some updates to Display & Video 360 API Customer Match uploads.

You must start sending consent signals when uploading Customer Match audience members by?March 2024?to adhere to the?EU User Consent Policy?and continue using European Economic Area (EEA) user data to populate Customer Match audiences.

Update child and teen ads policies

Google will update its child and teen ads policies to provide more clarity and transparency. There are no enforcement changes.

Week 46 finished

That's all the news from week 46! If you want to read more news check my?website.