Google Ads news - week 40

Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 40.

Partnership

This newsletter is sponsored by?ProfitMetrics?the company of?Frederik Boysen.

ProfitMetrics?enables e-commerce businesses and agencies to optimize maximum profitability with POAS? bidding and get the best possible outcomes with server-side tracking.

For more information check their website where you can book a?free trial?or?demo.

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E-commerce index figures September

ProfitMetrics.io has released the e-commerce index figures from September 2023 for more information check this index.

Launch Display & Video 360 API v3

Google has announced the beta launch of Display & Video 360 API v3.

New GA4 option

This new GA4 option is really useful! You can now turn off Google signals in your reporting identity. With this option users that use blended or observed reporting identity will have no or less impact of data thresholding.

Looker studio update

Google has released two product updates for Looker Studio!

Demand Gen Live?

So Emir Bayutmu? found out that the new demand gen campaign type is now online in his accounts.

I myself have not yet access to this new campaign type but the rollout is in October so it looks like it's just a matter of time.

Curious if you already have access. Then create a new campaign and have a look at the campaign types.

LSA unique advertisers

Leonard Raleigh found out that Google is now showing unique advertisers when it shows you screened LSAs.

Merchant Center Next contact update

Emmanuel Flossie found out that Google has added a new feature in Google Merchant Center Next. You can now select your preferred contact method alongside tagging if you support live chat or bot support.

Location Image in Google Ad

Keith Docherty found this image in a Google Ad. Can't really imagine that the company would use this picture so it looks like a location extension or an automated picture from Google.

GA4 Data Redaction

Google has officially released data redaction for GA4.

New update for Local Services Ads

Anthony Higman found out that advertisers can now get message leads to a phone number instead of only a mail!

Looker Studio Dimension control

Looker Studio has released dimension control!

Merchant Center Next Update

Thomas Eccel found out that the data in the performance product report now includes traffic from product images and website links.

GA4 conversions

Arpan Banerjee just sent me the message that the GA4 conversions that were set to primary in Ads are now fixed! If you already put those on secondary you don’t need to do anything.

Google Ads Maintaining Keyword planner

Ginny Marvin has confirmed that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data.

Week 40 finished

That's all the news from week 40! If you want to read more news check my?website?and have a nice day.