Google Ads news - week 19
Welcome to the Google Ads newsletter. In this newsletter, you read all the news around Google Ads from week 19.
Partnership
This newsletter is sponsored by?ProfitMetrics?the company of?Frederik Boysen.
ProfitMetrics?enables e-commerce businesses and agencies to optimize maximum profitability with POAS? bidding and get the best possible outcomes with server-side tracking. For more information check their website where you can book a?free trial?or?demo.
Sponsored article
This article is sponsored by PPC Mastery the company of Bob Meijer & Miles McNair .
If you want to upgrade your Google Ads skills, consider enrolling in PPC Mastery’s Google Ads Masterclass: a 2-week online masterclass with 4 LIVE 2.5-hour workshops to get you up to speed with all the latest developments and strategies that work.
I attended the January Masterclass and it has really helped me take my campaigns to the next level. The May Masterclass starts next Wednesday, and you can enroll here?until Tuesday, May 16th so don’t wait too long. For more information check their website.
Campaign-level Headlines and Descriptions
Dario Zannoni?found new documentation about what looks to be a new feature called Campaign level Headlines and Descriptions(documentation).
Ad inspector
A week ago Google announced that they are launching new testing features on?ad inspector?across all platforms for AdMob and Ad Manager publishers(source).
CPV Metrics
Thomas Eccel?found out that CPV metrics now show more decimals(source)!
Run ad campaigns based on real-time data
Do you want to run ad campaigns based on real-time events like weather or sports results? You can now use the If This Then rule that is made available on Github.
New conversion action in Google Ads!
Google has introduced new conversion actions in Google Ads:
- Google business call
- Business profile learn more
- Business profile tracked call
These conversion actions are for now secondary and not available in all accounts(source).
New policies
领英推荐
Google will add malicious software to the list of egregious policies.
Ads in the new Google
Google will have ads in the new version of the search engine!
These ads won’t have any tracking that shows if the ads impressions and clicks are coming from the normal Google Search or the new Google Search.
Advertisers won’t be able to opt out of showing ads in this version.
New symbols RSA's
Today I saw these new symbols in my Google Ads RSA's!
Ad blockers YouTube
Google is experimenting with a new way to restrict people who are using ad blockers on YouTube.
New options?Dynamic Remarketing Campaign
Boris Beceric ??found some new options in his dynamic remarketing campaign:
- asset enhancements
- auto-generated video
- native formats
- dynamic ad options
- call-to-action text
- custom colors
For more information check his post.
AAR's in account settings
Dario Zannoni?found out that in some accounts you can see in the account settings how many recommendations you have auto-applied.
This version looks better because normally the AAR's are hard to find(source).
Week 19 finished
That's all the news from week 19! If you want to read more news check my?website?and have a nice day.
Paid advertising specialist enabling clients' growth through Google Ads and other advertising channels.
1 年Nice, thanks for this update! Definitely found out about a couple of gems :)
? Managing Paid Ads & Writing about PPC strategies that helps me generate $2M+ in client revenue (annual)?? | Google Ads & LinkedIn Ads Expert ?????? | Conversion Tracking
1 年As always, thanks for compiling everything at one place, mate??
Free Google Ads Audit Templates (see link below)! — ?? Google Ads Expert - building PPC Mastery & The PPC Hub (Advanced Training & Community membership for experienced Google Ads Specialists.
1 年Great overview again, never a dull moment in PPC!