Google Ads and Meta Ads: Strategy Overview

Which one is better for your business, Meta Ads or Google Ads?

Years ago, we would've sworn to you that Google Ads is the best way to get your business in front of people who are ready to buy.

Google is the most popular and widely used search engine on the planet.?

It’s also intent based. Meaning, it’s effective at capturing users who are actively searching for your product or service.

So why would you want to use Meta Ads?

During the past few years, digital marketing has become a lot more complex.?

Before, your business could survive even if its only source of conversions came from bottom-of-the-funnel users.?

Now? It’s almost impossible to scale through the bottom of the funnel alone, especially in a competitive industry.?

You must nurture your audience in the early stages of the funnel to increase the probability of converting them later on.

That’s why using both Meta Ads and Google Ads is crucial.?

One platform warms up your audience and increases brand awareness, while the other scoops up and converts new and returning customers.?

Want to know how these two platforms work together? Use this strategy .

Discover a more holistic, efficient, and practical approach to digital advertising across Google Ads and Meta Ads platforms.