Google Ads keywords Planner Ultimate Guide
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If you are looking to gain a competitive advantage over your competitors and increase the?visibility of your brand?and website, it’s important to do?keyword research.
This research helps you identify the most relevant and popular keywords in your niche to use for your website and can help you create relevant content that is more likely to rank in?search engine result pages (SERP).
One of the most common tools for keyword research is Google’s Keyword Planner, which is accessible with an active Google Ads account.
With the?Google Ads?Keywords Planner tool, you can easily search for and research relevant keywords related to your website and niche, generate keyword ideas, and get search volume data to determine if a keyword is worth targeting.
In this article, I walk you through the meaning, uses, and importance of leveraging this powerful keyword research tool.
What is Google Ads keyword Planner?
The?Google Ads?Keyword Planner is a research tool provided by Google that helps advertisers research and analyze potential keywords for their?pay-per-click (PPC)?marketing campaigns.
The tool enables advertisers to enter a keyword related to their business or niche, and it generates a list of related keywords that can be used in their?advertising campaigns.
The Keyword Planner also provides data on search volume, competition, and estimated cost per click (CPC) for each keyword, which can help advertisers make informed decisions about which keywords to target in their ad campaigns.
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How much does Google Ads Keyword Planner cost?
Google Keyword Planner is completely free to use for anyone. However, only users who are paying and running advertising campaigns via Google Ads get the most detailed data compared to non-advertisers.
Because it’s been redesigned to give away as little data as possible, over the years it has become difficult and difficult to get beneficial data from Google Keyword Planner.
That’s why so many?SEO?professionals prefer using paid tools for keyword research that don’t have that many limitations.
How to use Google Keyword Planner?
If you have not advertised with Google you will probably be asked to set up a new advertising campaign. Google doesn’t really want SEO experts to use their tool for keyword research so for a non-advertiser it might be a little tricky to find the tool.
That said, Google Keyword Planner is a tool that can help advertisers find the most relevant and popular keywords related to your business or product. Here’s how you can use the research tool:
#1. Sign into your Google Ads account