Google Ads

Google Ads

5 Steps to Boost Conversions by 41% While Cutting Costs 33%

When I was reviewing one of our client’s accounts in Google Ads (formerly known as Google Ad-words), I started to notice that our client was consistently generating more conversions at a lower cost per conversion. When I took a closer look, I was pleasantly surprised to see conversions were up 41% and the cost per conversion was down 33% since the campaign was launched.

My first reaction was to uncover “the secret.” What was the “one thing” that allowed this campaign to consistently improve, month after month?

Turns out, there is no secret… There wasn’t just one thing… The success of this campaign was the result of doing the right things over and over and over again, month after month after month.

It’s a lot like working out. When you monitor your progress week by week or even month by month, then you may not notice changes in your strength, endurance, and weight. But if you stick with your routine and review your progress over many months, then you’ll likely see a dramatic difference. In other words, small, incremental changes can add up to significant improvements.

Here are 5 of the most important incremental changes we made to this particular account.

#1: Structure the Campaign Correctly

#2: Set Up Conversion Tracking

#3: Remove Keyword Rot

#4: Optimise Campaign Budgets

#5: Optimise Ad Copy

Question: ?? Do You Need Google Ads that actually get you leads that convert into sales?

?? Do you want a team of Digital Marketers to set up all of your ads, retargeting, and tracking for your business so you can start growing instead of staying in the same place?

Well, then my Agency can help. We're a full-service agency that's been marketing online for the past 10 years.

We currently spend over ￡100k a month on advertising across our clients and our own Sales Funnels.

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Then you need to book a call now: calendly.com/keithpmartin/60min