Google Ads Introduced Conversion Optimization at the Asset Group Level in Performance Max

Google Ads has updated Performance Max campaigns, allowing advertisers to optimize individual conversions within each asset group.

What’s New:

? Now you can enable, pause, or remove conversions within asset groups.

? Focus on primary goals (e.g., purchases or leads).

? Use micro-conversions (CTA clicks or add-to-cart actions) to train the algorithm.

? In-depth analysis: action-based segmentation enables more precise performance evaluation.

Current Status: The feature is currently experiencing technical issues, but Google is already working on solutions.

What This Means: Advertisers gain more control over Performance Max, tailoring strategies to specific business goals. Once fully available, this feature will allow for more effective testing of new approaches.