Google Ads Gains Sharable Ad Previews, Asset Experiments & Final URL Expansion
Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are sharable ad previews, asset experiments for Performance Max with product feeds and test adding assets and using Final URL expansion.
Here are those three new details:
(1) New sharable ad previews for are now being rolled out to everyone, this was being tested back in March for a number of advertisers. Anyone can view previews, even without a Google Ads login, to simplify creative reviews and approvals, Google said.
This is specific for Performance Max campaigns with product feeds and for travel goals.
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(2) Asset Experiments: Launching later this year in beta, the asset experiments for Performance Max with product feeds feature will help advertisers test different combinations of assets in Performance Max to see how they impact campaign performance.
Google wrote, " Validate the impact of adding new assets beyond your product feed: Measure the uplift from adding images, text, and video assets to a product-feed only campaign. This will be available to retailers in beta early November."
(3) Test Final URL expansion: Advertisers can now test the effectiveness of adding assets and using Final URL expansion to help them measure the impact of visual and text assets beyond your product feed in, and determine if replacing your final URL with a more relevant landing page from your website drives stronger results.
Google said, "these experiments are now moving to general availability. You can test this feature to determine if replacing your final URL with a more relevant landing page from your website drives stronger results by better matching a user’s search intent." There is more news on this topic that you can read over here.