Google Ads for Doctors - When is it best to use them?
Question: When do you use Google Ads.
Answer: When you need results right immediately.
Google Ads, if done well, can be a great source of new patients into your medical practice. If done poorly, you can waste thousands of dollars.
We’ll tell you what Google Ads are, how they work and how we could help you attract more patients to your healthcare practice.
Article by David Douglas - Director – Medical Website Solutions | Head of Health Marketing. Over 15 years of website and online marketing experience.
1. Google Ads – What are they
Using Google Ads is like an auction. Medical practices bid money for their ads appear at the top of a Google search page for certain keywords in relation to their healthcare speciality. You only pay if your ad is clicked on (called pay-per-click or PPC). Google Ads actually offers two basic ways to reach people through:
a) The Google Search Network (text ads) and
b) The Google Display Network (display or banner ads).
We will cover the Google Search Network in detail in this article.
THE BIG ADVANTAGE OF A GOOGLE AD CAMPAIGN:
When patients go to Google, they’re looking for a specific service. They have intent and are actively seeking medical services. They’re literally telling you what they are interested in by typing in key search words (or using voice search) about medical services into Google.
You only pay for the people who click on your ad and visit your website. The results are highly measurable, allowing you to improve your advertising efforts.
To read the rest of this article visit - Google Ads for Doctors.
If you have any questions please contact me.
Have a great day.
David Douglas - Director
Email: [email protected]