Google Ads Campaign Types

Why Google Ads?

With Google Ads, you get access to a broad range of advertising products designed to help you reach customers in the moments that matter. Stay focused on growing your business while Google's smart technology does the heavy lifting to drive better results from your advertising.

Advance your business goals

Your advertising campaigns should center around the objectives you have for your business. Take a look at how Google Ads can fuel your business goals.

Get the benefits of Google Ads

To help you grow your business, Google Ads is built around three principles: relevance, control, and results.

Relevance

Google Ads helps you connect with the right people, at the right time, with the right message. Your ads can appear on Google Search, YouTube, and more, just when someone is looking for products or services like yours. You can also customize options, such as keywords and location, to get in front of the most relevant customers.

Control

 Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign.

Results

 Pay only for results, like clicks to your website or calls to your business. Google measurement tools make it easy to see how your site, apps, and ads are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you can get the most out of your investment.

2. Support your business goals with Google Ads

With Google Ads, you can connect with people finding answers on Search, watching videos on YouTube, discovering apps on Google Play, and more. You choose where customers might see your ads when you select your campaign type.

 Google Ads campaign types

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed. Look at how different campaign types — Search, Display, Video, Shopping, and App — can support your business objectives.

Search

Search ads appear next to Google search results and on other Google partner sites, like YouTube, when people look for businesses like yours.

With a Search campaign, you can make sure potential customers notice your brand, consider your products, and take action.

Display

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers' interests. Use a Display campaign to increase exposure and reach audiences with specific interests across the web.

Video

With Video ads, you can reach the right audience at scale and capture their attention. Show your ads on their own or within other streaming video content on YouTube and across Google’s network of websites and apps. Only pay when people choose to watch your ad.  

 Video campaigns help you bring your business’s story to life. They engage customers in different ways, like showing ads before their favorite music video or while they're researching an upcoming purchase.

Shopping

Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you're selling before they even select your ad.

 Use a Shopping campaign to advertise your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

App

After a simple setup process, App campaigns run ads across Google’s largest properties, including Search, Play, and YouTube, as well as thousands of mobile sites and apps. Your ads and bids are automatically adjusted to get the most downloads. Just add a few lines of text, a bid, and some assets, and the rest is optimized to help customers find you.

With an App campaign, you can increase engagement, app installs, and even in-app actions, like signing up for a newsletter or ordering a product.

Specialized campaign types

Does your business have specific objectives based on a niche industry or customer base? Google Ads can help you meet those goals through specialized campaign types.

Drive efficiency with Smart campaigns

Looking for an automated solution for small businesses? Smart campaigns are here to help! Just choose your business goals and let machine learning deliver results through Google’s Search, Display, and Maps networks.

Smart campaigns are the default for advertisers new to Google Ads. They’re a great fit for those who want an easy way to reach relevant customers and drive results but have limited time or experience with managing Google Ads campaigns.

Optimize your campaign

While the campaign type you choose determines where users see your ads, you can customize plenty of features to make sure you engage the most meaningful audiences, wherever they are.

Source: Google Ads Certifications

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