Google Ads Display Certification

I'm excited to announce that?I have completed Google Ads Display Certification. Google Ads #Display #DigitalMarketing

Display campaigns serve visually engaging ads on the Google Display Network. As people visit millions of websites, applications, and Google-owned properties, the Display Network helps you reach them (such as YouTube and Gmail). A display campaign is one of the campaign types you have access to in Google Ads.

Benefits of using Google Ads

• Reach people in multiple places: In addition to 35 million websites and applications, display advertising can reach individuals worldwide on Google-owned assets (YouTube and Gmail). This enables you to get a wider audience than simply Google Search users.
• Build campaigns around your goals: Build awareness and consideration for your company, product, or service or increase sales, leads, and website traffic.
• Designed for ease of use: To reach a new or current audience, display advertising leverages machine learning technologies for targeting, bidding, and formats. This can assist your campaign in smoothly delivering the most significant campaign outcomes.
• Optimized targeting: Discover the audience segments that perform the best and contain the most likely candidates to assist you in achieving your conversion objectives.

Tips for creating effective display ads

• Use text, images, and color schemes effectively.
• Experiment with different display ad types and content designs
• Create your custom images
• Generate display ads based on your existing text ads
• Use High-Quality Images & KFCP ( Keyword Focused Content Page )
• Be more creative so you can attract more customers/clients.

"The best marketing doesn't feel like marketing."

Article by ADIL AKHTAR