Google Ads Display Certification
Aaroh Jain
Strategic Growth Specialist | Marketing,Strategy, & Management Expert | Founder- Hedd N Age Technics | XLRI Jamshedpur | 3D Printing, Laser Cutting, Home Decor, & Gifting Solutions
Hello, Connections!
I am pleased to announce that I have successfully completed my second Google Ads certification, this time in the area of Google Display Ads.
I picked up a few nuggets of information throughout the course. Let's talk about a few of them now.
What is display advertising?
Display advertising is a strategy for motivating people who frequent a website, social media site, or other digital medium to take some sort of action. They typically include text ads, image ads, and video ads that prompt the user to visit a specific website and complete a specific task (e.g. make a purchase).
Cost-per-click (CPC) pricing is the norm for most digital advertising campaigns, including display ads. To put it another way, your overall bidding strategy will determine how much you will pay whenever a user clicks on your ad while using a search engine.
Moreover, they can be put to use in retargeting efforts. Here, ads are displayed to people who have previously visited a particular website. To "retarget" them and get them to come back to the site to perform the same task is the goal (or an action at a different stage of the funnel).
Some other Forms of Display Ads are-
领英推荐
The following are some considerations to help you better reach your intended audience:
Measuring Your Display Ads
Let's say you've already established your display advertising campaigns. You now have some data to work with and can see some results. Now is the time to use appropriate metrics to evaluate those outcomes.
Here are four crucial metrics to track throughout the entire display advertising funnel. You can use them to fine-tune your audience selection, enhance your ad copy, and boost your conversion rates.
Optimal targeting is the key to the success of any paid marketing campaign. If you don't have the right people visiting your website, no amount of clever advertising or landing page design will help.
In case you still have questions after reading this article, feel free to get in touch with me.
Enjoy the Reading!
Certificate Link (Click Here)