Google Ads Certifications

I'm excited to announce that I'm now Google Ads Search & Display Certified via Google Ads 谷歌 ????#DigitalMarketing #GoogleAds

I learned a great deal and gained valuable insight from these certifications.

After completing Google Ads certifications am now able to?

• Create a digital marketing strategy consistent with your vision for online marketing.?
• Create a Google Search & Display strategy that integrates with your overall business marketing plans.
• Create a strategy using Google Search & Display to improve leads, sales, or website traffic.
• Create a strategy to use Google Search Audiences to target existing and potential customers.

And learned various Ad Extensions such as:

?????Sitelink — links to other valuable pages of your site

?????Structured snippet — descriptions of products/services divided into categories

?????Location — displays your address after verification in Google My Business

?????App — adds a link to your Android/iOS app

?????Promotion — adds information about discounts to the ad

Basic Campaign Setup Guide:

????????Always select "Create a campaign without a goal's guidance," so there will be more settings ( Expert Mode )

????????Campaign Type Search ( For Search & Display for Display Type )

????????Give a meaningful name to the campaign

????????Disable "Search Network" and "Display Network."

????????Choosing Location targeting ( Initially prefer your country )

????????Choose Language targeting ( Single Language ) [ English ]

????????Set a daily budget for the campaign

????????Choose a bidding strategy

????????Give a name to the ad group

????????Set a default bid

????????Enter keywords

????????Write the text of the ad

????????Create ad extensions ( Sitelink is very useful )

????????Enter payment information

????????Analysing and optimizing

Campaign Types:

?????Search — text ads are shown in Google search in response to a user request

?????Performance Max — banners are displayed on sites on the Internet, Gmail, and Google Maps according to the user's interests.

?????Display — banners are shown on websites on the Internet and Android/iOS applications by user's interests or pages with specific text

?????Shopping — products ads are shown in Google search in response to product queries

?????Video — ads are shown on YouTube based on the interests of users or specified channel

?????App — Campaign to advertise your apps for Android/iOS

?????Smart — minimum settings, shown all over the Internet (not recommended)

?????Local — only for driving customers to a physical location through Google Maps

?????Discovery — banners are shown in Gmail and YouTube according to the user's interests

By ADIL AKHTAR