Google Ads Certifications
I'm excited to announce that I'm now Google Ads Search & Display Certified via Google Ads 谷歌 ????#DigitalMarketing #GoogleAds
I learned a great deal and gained valuable insight from these certifications.
After completing Google Ads certifications am now able to?
And learned various Ad Extensions such as:
?????Sitelink — links to other valuable pages of your site
?????Structured snippet — descriptions of products/services divided into categories
?????Location — displays your address after verification in Google My Business
?????App — adds a link to your Android/iOS app
?????Promotion — adds information about discounts to the ad
Basic Campaign Setup Guide:
????????Always select "Create a campaign without a goal's guidance," so there will be more settings ( Expert Mode )
????????Campaign Type Search ( For Search & Display for Display Type )
????????Give a meaningful name to the campaign
????????Disable "Search Network" and "Display Network."
????????Choosing Location targeting ( Initially prefer your country )
????????Choose Language targeting ( Single Language ) [ English ]
????????Set a daily budget for the campaign
领英推荐
????????Choose a bidding strategy
????????Give a name to the ad group
????????Set a default bid
????????Enter keywords
????????Write the text of the ad
????????Create ad extensions ( Sitelink is very useful )
????????Enter payment information
????????Analysing and optimizing
Campaign Types:
?????Search — text ads are shown in Google search in response to a user request
?????Performance Max — banners are displayed on sites on the Internet, Gmail, and Google Maps according to the user's interests.
?????Display — banners are shown on websites on the Internet and Android/iOS applications by user's interests or pages with specific text
?????Shopping — products ads are shown in Google search in response to product queries
?????Video — ads are shown on YouTube based on the interests of users or specified channel
?????App — Campaign to advertise your apps for Android/iOS
?????Smart — minimum settings, shown all over the Internet (not recommended)
?????Local — only for driving customers to a physical location through Google Maps
?????Discovery — banners are shown in Gmail and YouTube according to the user's interests
By ADIL AKHTAR
Sr. Talent Acquisition Manager | Recruitment Consultant | Executive Search| Account Manager at Women First Jobs | Building Strong Client Relationships | 360 degree Recruitment | Team Leader
2 年Congratulations Adil!