Google Ads Brand Lists this new "Apply as restriction" next to the known "Apply as exclusion".

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Safeway Digital

Safeway Digital

Pioneers In Paid Advertising | Driving Results With Data-Driven Solutions | Hiring For Digital Marketing |

发布日期: 2023年7月19日

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The differences: "Apply as exclusion" is compatible with Pmax whereas the new "Apply as restriction" is compatible with Search, where campaigns run on Broad match.

#googleleads #google #ppc #ppcads #facebookads #digitalmarketing #safewaydigital

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