Google Ads: 6 Things to Consider Before Hiring Someone to Run Your Campaign

Are you thinking of running a Google Ads campaign but don't know where to start? Or maybe you've been running one for a while, but it's not going as well as you'd like and you're considering hiring a professional. In either case, there are some things you need to keep in mind before making a decision.?

In this article, we'll discuss 6 things to consider before making your decision. Let's get started!

1. What is your budget for Google Ads campaign management fees and what is the expected monthly spend on advertising?

When it comes to running a Google Ads campaign, there are two main costs to consider: management fees and advertising spend. The amount you budget for each will depend on a number of factors, including the size and scope of your campaign, the level of complexity, and the level of experience you require from your campaign manager. As a general rule of thumb, you can expect to spend between 2-5% of your total advertising budget on management fees. For example, if you're planning to spend $10,000 per month on advertising, you would budget $200-$500 per month for management fees. The remaining budget would then be used to fund your actual advertising spend. Ultimately, the amount you spend on management fees and advertising will be determined by your specific goals and objectives.

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2. What are your goals for the Google Ads campaign - website traffic, leads, or sales conversions?

Google Ads campaigns can be effective for a variety of goals, including website traffic, leads, and sales conversions. For website traffic, the focus is on generating a high volume of clicks to the site. This can be accomplished by bids and optimising ad copy and landing pages. For leads, the focus is on generating quality leads that are likely to convert into customers. This can be accomplished by targeting relevant keywords and developing effective ad copy that speaks to the needs of the target audience. For sales conversions, the focus is on driving clicks that result in sales. This can be accomplished through effective use of ad extensions and callouts, as well as creating compelling ad copy that includes a strong call to action. No matter what the goals are for a Google Ads campaign, it is important to develop a clear strategy that aligns with those goals. Otherwise, the campaign will likely be less effective than it could be.

3. What keywords do you want to target with your ads and what are the associated budgets for each keyword group/category/theme)?

Google Ads helps businesses reach people interested in what they have to offer. Google Ads is an auction-based system, meaning businesses bid on the keywords they want to trigger their ads. Google then ranks the ads based on a combination of factors, including the quality of the ad and how much the business is willing to pay per click. Businesses can set budgets for their Google Ads campaigns, and they will only be charged when someone clicks on their ad. Google also offers tools to help businesses track the performance of their ads and adjust their keyword bids accordingly. By carefully targeting keywords and setting an appropriate budget, businesses can use Google Ads to reach potential customers at a lower cost.

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4. Who will be creating the ad copy - you or a marketing professional who will be managing the account?

Google Ads is a complex platform that requires a certain level of expertise to use effectively. For this reason, many businesses choose to work with a marketing professional who is experienced in managing Google Ads accounts. This can be a great option if you don't have the time or resources to manage the account yourself. However, it's important to note that you'll likely need to provide some input on the creative direction of the ads. For example, you'll need to provide the copy for the ads, as well as any images or videos that will be used. Ultimately, it's up to you to decide whether you want to manage the Google Ads account yourself or leave it in the hands of a professional.

5. Do you have any existing Google Ads campaigns that can be used as a template or model for the new campaign(s)?

When creating a new Google Ads campaign, it's often helpful to use an existing campaign as a template. This can help save time and ensure that your new campaign is structured correctly. If you have any existing Google Ads campaigns that are similar to the one you're creating, you can use them as a starting point. Simply duplicate the campaign and make any necessary adjustments. This can be a great way to quickly create a new campaign that is based on proven success.

6. Is it better to run the ads yourself or hire an expert?

Running a successful Google Ads campaign requires a lot of time and effort. For businesses that don't have the internal resources to commit to Google Ads, hiring an expert can be a great solution. Google Ads experts have the knowledge and experience to create and manage effective campaigns. They also have the time to track results and make necessary adjustments to ensure that campaigns are performing optimally. As a result, businesses that hire Google Ads experts can save themselves a lot of time and hassle while still achieving their desired results.

Conclusion

So, before you jump in and hire someone to run your Google Ads campaign, take a step back and answer these questions. Once you have a better idea of what you want and how much money you’re willing to spend, it will be easier to find an expert who can help you reach your goals. And if you decide to run the ads yourself, don’t forget our helpful tips! Reach out to Google Ads Experts through Marketing Gig for more information or assistance with your next campaign.

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