Google Ads: 6 Fail-Proof Steps to achieve 300% ROAS in Performance Max Campaign

Case Study: An e-commerce website with an Ads spend budget of 1 Million USD and an expected ROAS of 300%. Here's how you can set up the campaign:

What is Performance Max Campaigns in Google Ads?

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Step 1: Define Campaign Goals and KPIs

Before setting up the campaign, defining campaign goals and KPIs is essential. In this case, the goal is to generate revenue by driving sales for the fitness product category across India. The KPI to measure the campaign's success is ROAS (Return on Ad Spend). Set the expected ROAS is 300%.

Step 2: Set Up Conversion Tracking

Conversion tracking is essential to measure the effectiveness of the campaign. It helps to track the user's actions after they click on the ad, such as making a purchase, filling out a form, etc. In this case, the primary conversion goal is making a purchase. Hence, set up the Google Ads conversion tracking by adding the conversion tracking code to the website's purchase confirmation page.

Step 3: Create Performance Max Campaign

Creating a Performance Max campaign is easy. Here are the steps:

• Log in to your Google Ads account
• Click on the '+' icon to create a new campaign
• Select 'Performance Max' from the campaign type options
• Name the campaign, select the B2C audience targeting, and set the campaign budget to XXX number
• Choose the conversion goal as 'purchase' and set the expected ROAS to 300%
• Select the ad formats and placements you want to target
• Set the bidding strategy as 'Target ROAS' and enter the target ROAS value as 300%
• Set the campaign start and end dates
• Save and publish the campaign

Step 4: Create Ad Groups

Creating ad groups helps to organize the ads and target specific keywords. Here's how to create ad groups:

• Click on the campaign you just created
• Click on the '+' icon to create a new ad group
• Name the ad group and select the targeting options such as keywords, demographics, interests, etc.
• Set the ad group default bid as per your budget and target ROAS
• Add the relevant keywords and create ads
• Save and publish the ad group

Step 5: Create Ads

Creating attractive and relevant ads is crucial to attracting potential customers. Here are the steps to create ads:

• Click on the ad group you just created
• Click on the '+' icon to create a new ad
• Choose the ad format (text, image, video, etc.) you want to use
• Write an attention-grabbing headline and description
• Add relevant images, videos, or logos
• Preview the ad and make the necessary changes
• Save and publish the ad

Step 6: Monitor and Optimise the Campaign

Monitoring the campaign's performance regularly helps identify the areas needing optimization. Here are a few things you can do to optimize the campaign:

• Analyze the performance data to identify the best-performing keywords, ad groups, and ads
• Pause underperforming keywords, ad groups, and ads
• Increase the bid for high-performing keywords
• Test different ad formats, messaging, and targeting options to improve the campaign's performance

A simple task is setting up a Performance Max Google Ads PPC campaign for an e-commerce website to achieve an expected ROAS of 300%.

Following the above steps, you can set up the campaign and achieve the desired results with a 100% guarantee.