Google Admobs – The One-Stop for App Monetisation
Google Admobs – The One-Stop for App Monetization
What are they?
Ads are very common and very good source of income for mobile app developers. Google Ad Mob, is a mobile app advertising platform designed especially for app developers which helps them monetize their mobile apps by showing ads in their mobile apps. It can be used for Android and iOS users.
How does it work?
Google Admob is the most recognized one among all but other than that, there are some other admobs which also have quite many features like Google Admob. Before getting into the details of Google Admob, let’s have a look at some of the other admobs?out there.
Sounds similar, Adwords & Admobs?
These two words my sound almost similar, but they are not at all same. With the Adwords, one can create app install campaigns that display to users on apps within the AdMob network. Once, such apps are installed, it can be linked with the Admob to show ads in the app and monetize users.
Google Admob
A very powerful and feature rich admob platform with a better UI is provided by Google Admob for the developers.
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The features that make it the most renowned one in the market are-
Auctions with open bidding and simultaneous participation of all networks, the ads can be viewed and maximum no of CPMs (Cost per impression can be generated) by real time bidding on the ads, thus, generating more demand. These real time data help to bid properly and thus helps in lessening the wrong bids which might be put.
There is an availability of variety of ad formats on the platform to choose the most suitable one for the ad. They can be customized accordingly as per the requirement. The customization is such that it feels like it is the natural part of the app.
The options are provided to the customers to engage in a video ad in exchange of in-app rewards which helps to keep the customers happy and generates revenue for the app.