Google Adds New Functionalities: Social Media Marketing and Generative AI

Google is incorporating generative image generation into its search feature, following the pattern set by generative AI. In the business world, Google is making social network links more accessible. Companies can enhance their social media marketing and expand their reach by connecting their social media sites. Undoubtedly, Google is among the top corporations that have contributed to the development of contemporary technical innovations in the business sector. For those looking to invest in the future, Google provides an extensive range of possibilities regarding cutting-edge AI technology, and they also assist firms with their marketing endeavours.

Google is Investing in Generative AI

Generative AI is modern artificial intelligence technology that uses the latest advancements in the field. Newer AI models are now trained to take prompts from users to generate realistic or artistic images in a matter of seconds, resembling those created by artists. Google will introduce generative AI as a part of its new Search Generative Experience (SGE). Users will be able to enter a prompt, and AI will generate images based on the inputted prompt. SGE users will also be able to generate images from Google Images, expanding the discovery options within the Google application. Google is also working on another AI feature that helps users put together queries. This functionality will take notes based on the user’s search activity and assist them in writing future queries.

Why Google is Focused on AI

Google is a leading force behind the global proliferation of AI. Investing in AI projects is beneficial for the company’s sales and attracts multiple business investors looking toward the future of technology. Bing, Google's long-time rival, invested in AI earlier this year, and after applying various AI elements, their mobile application downloads increased tenfold. These new functionalities have shifted the perception of Google being the dominant search engine, providing Bing with an opportunity to shine.

Google Business Enables Social Media Links

In August, Google announced that businesses can now link their social media profiles to their Google Business profile, providing another way to gain traffic and attraction for their social media links. However, this feature is only supported by specific platforms. The selected social media sites allowed to share their profiles within the Google Business profile include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), and YouTube.

Conclusion

Google is known for making changes in its platform applications to benefit its users and keep up with the latest technology. Investing in Generative AI is becoming a trend among large companies, and Google is introducing its new AI feature related to the Search Generative Experience. Additionally, Google is enhancing social media marketing by allowing businesses to link various social media profiles to their Google Business profile. Stay updated with the latest technological advancements by subscribing to CogentIBS, which offers a variety of IT services to improve businesses and expand knowledge in the IT world.