Google Ad Words Present: The Magnificent 7

It’s no brainer that Google earn its maximum revenue through Ad Words. In 2016, 77% of businesses using Ad words increased their budget to mar their competitors.

Listed are some trends that will help you understand what makes PPC such a lucrative option to invest in. 

1)     For those who are wondering why it is imperative to have a mobile ready website here is your fact for you, around 53% of the Paid Search Clicks comes from Mobile devices. 

2)     Keyword ‘Insurance’ is highest priced keyword closely matched by ‘Loans’ and ‘Mortgage'. Undoubtedly, PPC around this niche requires smart planning and good budgeting. 

3)     Businesses on average make the double of what they spent on their Ad Words. As per a recent survey for every $1.60 spent $3 is made. You still think it is an expensive exercise?

4)   No doubt PPC is effective still it is the good old Search engine optimization that gets 600% more searches than the AdWords

5)     If you are doing PPC, it pays well to appear in Top 3 Ad results, as per recent study 41% of clicks go to businesses appearing on Top 3 slots. 

6)     No doubt, people are becoming more and more aware about the Ad world, still 46% of people can’t spot a difference between a Paid Ad and an Organic result. 

7) Ad Words not only brings in more business but also helps in increasing the brand awareness. Surveys suggest that PPC Ads can boost up your brands presence by 80%

These were some of the trends that we have picked out from last few years but the story in 2017 is going to be more or less the same. Rather the investment in AdWords from across the world is only going to go up this year. So, plan your budgets and hop in the engine that is running hot.