Google Account-Level Negative Keywords: What You Need to Know

Negative keywords are an essential part of any successful PPC advertising. They allow you to exclude irrelevant or unqualified searches from triggering your ads, saving you money and improving your ad relevance. Now, with the introduction of Google Account-Level Negative Keywords, you can take your negative keyword strategy to the next level.

What are Account-Level Negative Keywords?

Account-Level Negative Keywords are a new feature from Google Ads that allows you to add negative keywords to your account rather than to individual campaigns or ad groups. This means that you can now exclude keywords from triggering your ads across your entire account rather than just within specific campaigns or ad groups.

Why Use Account-Level Negative Keywords?

There are several benefits to using Account-Level Negative Keywords:

1. Consistency: By having a single list of negative keywords that apply to your entire account, you can ensure that your negative keyword strategy is consistent across all your campaigns and ad groups.
2. Efficiency: Managing negative keywords at the account level is more efficient than managing them on a campaign or ad group level. You can save time by making changes to your negative keyword list in one place rather than having to make changes to each individual campaign or ad group.
3. Improved Accuracy: By having a central list of negative keywords, you can more accurately track your negative keyword performance and make changes as needed.

How to Use Account-Level Negative Keywords

You can create a single account-level list of negative keywords for your Google Ads account. To do this, log in to your Google Ads account, go to the “Account Settings” and then select the “Negative keywords” section. When you click on this section, you can create a list of words or phrases you do not want your ads to appear for.

1. Log in to your Google Ads account and access the "Account Settings" tab.
2. Go to the "Negative keywords" section and click to expand it.
3. Click the plus sign and enter your negative keywords, one word or phrase per line.
4. Save the changes.
5. To edit the match type for the negative keyword, hover over the keyword row in the "Match type" column and select the desired match type from broad, phrase, or exact match.

Best Practices for Account-Level Negative Keywords

• Be Specific: Be as specific as possible when adding negative keywords. For example, instead of using a broad keyword like “shoes”, use a specific keyword like “running shoes”.
• Regularly Review and Update: Regularly review and update your negative keyword list to ensure that it is current and accurate.
• Use Negative Phrase and Exact Match: Use negative phrase and exact match keywords to ensure that your negative keywords are applied precisely.
• Use Keyword Tools: Utilize keyword tools such as Google Keyword Planner or SEMrush to find new negative keywords to add to your list.

Going Beyond Account-Level Negative Keywords

While Account-Level Negative Keywords are an important aspect of a successful digital advertising strategy, they are just one piece of the puzzle. To truly optimize your campaigns and achieve the best results, it's important to take a comprehensive approach to your PPC strategy.

This includes:

• Conducting thorough keyword research to identify the right keywords to target.
• Creating compelling ad copy that speaks to your target audience.
• Creating landing pages that are optimized for conversion.
• Regularly monitoring and analyzing your campaign performance and making data-driven optimizations.
• Continuously testing and experimenting to find what works best for your campaigns.
• By taking a comprehensive approach to your PPC campaigns, you can maximize your results and achieve the best possible ROI.

Final Thoughts on Google’s Account-Level Negative Keywords

Google Account-Level Negative Keywords are a powerful feature that can help you improve the efficiency and accuracy of your negative keyword strategy. By using this feature in conjunction with a comprehensive approach to your PPC campaigns, you can achieve the best possible results and maximize your ROI. So, start using Account-Level Negative Keywords today and take your PPC campaigns to the next level!