GOODCon London + A Day in the Life of a Conscious Consumer

Dear Friends,

Last week we had the honor of bringing GOODCon to London for the very first time! We had a packed house at The Conduit in the heart of Covent Garden, where we shared insights from?The Future of Good?trends report, outlining the cutting-edge trends in social impact and sustainability.

We welcomed a fantastic community of leaders from companies like Nike, Grey Goose, PepsiCo and Unilever, forward-thinking change makers from The Valuable 500, United Nations and Visionary Art Foundation, and disruptive VC’s from The Craftory and more.

A big thank you to our partners at Conspiracy of Love, Light Years, London & Partners, Franses PR and the Conduit.

This week, we’re also shining a light on ‘A Day in the Life of a Conscious Consumer Family’, showing how today every single dollar you spend can be on something supercool - but also socially conscious and sustainable.

?And as always, here’s your lineup of the weeks most inspiring stories.?

Be good, be kind, and look after each other,

Af and Bobby

TOP STORIES THIS WEEK

Innovation of the Week:?Inversa is an innovative startup that tans lionfish hides, transforming them into beautiful, durable leathers that can be used in shoes, accessories, and other products. Its goal is to create a lucrative supply chain that will encourage fishers to hunt for this invasive species that’s wreaking havoc on ecosystems around the world.

Book of the Week: The founders of Yumi, the natural kids nutrition company created a children’s book called From Seeds Come Sunflowers. The story aims to help the company’s community of parents talk to their children about war which has been narrated by Kristin Bell to help bring attention to the cause. All proceeds from the book go to Jose Andres’ not-for-profit, World Central Kitchen, serving meals to families across Ukraine.

Ideas We Love: NewBrew, a collaboration between Singapore’s national water agency and the local craft brewery Brewerkz, is a beer made with only the finest ingredients: premium German barley malts, aromatic hops, farmhouse yeast from Norway – and reclaimed sewage. This catchy collaboration aims to shine a light on the climate emergency, and the growing threat that droughts and floods pose to the world’s freshwater supply.

Art in Space: DrawTogether and NASA have partnered for a unique opportunity to host the first kid’s art show in space. Artwork from five DrawTogether Classrooms will soon be displayed on a satellite orbiting the Earth. Participating kids were asked to create a symbol to represent something they are proud of on earth and that they would like to share with the rest of the universe.

Living a Purpose Driven Lifestyle: Today, it is possible to live in a world where everything you buy and consume is not only sustainable and socially-conscious - but also cool and aspirational. Here’s a snapshot of a day in the life of a fictional Conscious Consumer family to bring this to life.

Documentary of the Week: Ben Crump, also known as "Black America's attorney general," pulls back the curtain on his life as a family man and civil rights leader in this new documentary Civil, now available to watch on Netflix.?

Sustainable Designs: Inside Reebok's Innovation Lab in Boston, MA, engineers are researching ways to create a fully biodegradable shoe. Fast Company caught up with two members of Reebok's Future Team who can show you exactly how hard it is to design a durable yet sustainable shoe from scratch.

"Be a good steward of your gifts."?

- Jane Kenyon