Goodbye three squares, hello mini-meals
Michael Fink
Strategy Consultant. Sustainable growth through successful sales, marketing and product management strategies
Our everyday lives are getting progressively more flexible and individual, at the expense of structure. Set mealtimes, which were central to our schedules for centuries, are losing their role as anchor points of our day.
The era of mini-meals has arrived. ????????
Snackification!
The word was originally coined in the US, to express the growing trend towards quick mini-meals throughout the day. In one survey, 92 percent of American millennials indicated that they ate a snack instead of a meal at least once per week. Half of those surveyed said they did it four times per week or more. But these aren’t the chips, candy bars and pizza bites you might associate with the word “snacks”. In fact, 52 percent of those surveyed said that healthiness was a key factor in their choice of snack.
Heightened awareness of high-quality, sustainable food has become a core element of many lifestyles – more and more people have come to define themselves by how and what they eat.