Goodbye Riskalyze, Hello Nitrogen
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About once a year for the past six years, Riskalyze CEO Aaron Klein said he thought about rebranding the company he co-founded more than a decade ago.
He found Riskalyze was seen as too connected with managing risk, despite growing its array of products and services for advisors. Klein said he often reached out to larger firms, but too often, he'd hear the same refrain.
"They’d say, 'You guys have a great reputation, a lot of our advisors love you … but we just don’t really need a risk tolerance documentation tool,'" Klein said. "And it just became clear for us that the next half of our customers coming aboard, they need to walk through our front doors looking for a growth solution and platform, rather than stumbling over one after they get here."
After Klein first revealed that Riskalyze would rebrand and change the company name during its annual summit in Salt Lake City last October, he announced this week it settled on " Nitrogen " as its new brand name.
Continue Reading:?Riskalyze Rebrands as Nitrogen, a 'Growth Platform'
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1 年You had me at goodbye ??