Goodbye 2023! No more fluff, just tough ??

Hi there!

I think if we could summarize 2023 in a single phrase, it would be “Let ChatGPT do it!”.

But because of ChatGPT’s current limitations, those of us who can create not just marketing collaterals but a comprehensive customer experience, are not yet out of work.?

Thanks to you – The Client (past, present, future and never will be… ok may be not the last one).

2023 took the fluff out of the marketing game. Cash-stripped organizations all across the globe, from startups to MNCs, were looking for marketers who could give them one thing above all – LEADS.?

If you spend some time on LinkedIn, you would think that the world has more Lead Generation experts than common crows, and that the best way to generate leads is a “Read my 10 steps to 10X your growth” article by a pumped up marketer who believes in getting shit done. If you have read one of those, you would know, that’s not how anything ever works.

In reality, lead generation is a multi-step process involving several smaller but significant steps. Steps such as profiling one’s captive audiences, customizing messaging to suit each of them, and building a natural lead flow for the prospect to move through the pipeline.?

Now, there are a lot of things that I could say about this process, and we do say it to our clients quite often. However, what I want to hit you with is not a “thought leadership” tsunami, but a curious “Hey! I would like to know more about you and that awesome thing you do” check-in.

So, here are three questions I have for everyone reading this, and I will make sure to give the best response I get, a shout out!?

• What was that one amazing thing you did this year, which was crazy difficult but you did it anyway? (I’ll go first – I migrated to the other part of the world with my wife and then 8 month old daughter, and it has been an uphill struggle.)
• When you look at 2024, what is that one thing that you HAVE to do related to the awesome work you do?
• If money was not a problem, what is the one thing you would do straightaway??

Answer one of them, answer them all, or just share it with someone you think should mull over these.?

Oh, wait and my team wants me to put in a plug-in.?

“We help you generate leads for your business, in B2B & B2B2C markets, anywhere in the world, at a market-defining price, and in the most creative ways.?

If no one’s heard of you, we help you change that.”?

I hope you have a great new year celebration and a rocking 2024 ahead!?

From everyone at CMT – Cheers!?

- Amogh Oak

Clueless Monk