GOODBIDS Reimagines Charity Auctions
David Meerman Scott
Author of 12 books including NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY | marketing & business growth speaker | advisor to emerging companies
Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions.
Charity auctions encourage people to bid on a prize. ?The highest bid wins and the charity doesn’t capture the potential donations that the underbidders were willing to pay.
GOODBIDS = more money and attention too
A GOODBIDS positive auction features a fabulous reward for the winning bidder. The big difference is that every bid is a non-refundable, valued donation to a charity you care about.
The highest bidder gets a reward, every bidder gets the satisfaction of supporting a good cause (and sometimes a tax deduction), and charities get more contributions and more donors which equals more opportunity to do more good.
Unlike most other auctions, with GOODBIDS there is no fixed closing time. As long as people are bidding, the auction continues.
Another interesting twist is that supporters can share the auction and earn a free bid every time somebody with the link places an initial bid. In this way, GOODBIDS rewards sharing.
There are quite a few interesting auctions to check out, but here are a few of my favorites:
Neil Armstrong’s Apollo 11 Beta Cloth Mission Patch
I donated this patch from my personal collection to the Astronaut Scholarship Foundation for auction on GOODBIDS. ?This Apollo 11 Beta Cloth Mission Insignia was originally part of The Armstrong Family Collection? and is exactly the same as Neil Armstrong wore on his spacesuit when he was the first human to step foot on the surface of the moon in 1969. It is CAG Certified and displayed in a sealed and numbered archival holder. It also includes a Statement of Provenance signed by Neil Armstrong’s sons, Rick and Mark who originally sold this item in 2019.
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The patch also comes with a bonus collectors’ edition #3 of 100 of my book Marketing the Moon signed by me, my co-author Rich Jurek, and Gene Cernan, the last person to walk on the moon who wrote the forward to the book.?
So this wonderful auction delivers something tangible from both the first and last people to explore the moon.
Modulus Genesis Guitar signed by Bob Weir of the Grateful Dead
I’m on the board of the Grateful Guitars Foundation, a fabulous nonprofit that obtains world-class musical instruments for talented players who seek to carry on the tradition of jam band music into the 21st century and beyond.
This 1997 Modulus Genesis electric guitar is personally autographed by Bob Weir, the legendary rhythm guitarist of the Grateful Dead, who has used Modulus guitars on stage from 1983 until now. It offers fans and collectors a connection to Bob Weir’s illustrious career and the enduring legacy of one of rock’s most iconic bands.
Your name as a character in John Grisham’s next novel
I’ve loved John Grisham thrillers since I read The Firm when it came out in 1991. In an auction supporting The Innocence Project, the winner will have their name as used as a character in John Grisham’s next novel.
Host Seth Godin and Simon Sinek on your podcast
Transform your podcast into a powerhouse of thought leadership by hosting Seth Godin and Simon Sinek, two titans of business, leadership, and innovation. This auction supports The Curve.
There are many auctions to check out!?Direct links in the comments.
President
11 个月Will there be a updated version of The New Rules of Marketing & PR?
Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer, author, speaker. See areyougoogleable.com.
11 个月I love the novelty of all bids being non-refundable--- benefits the charity so much more. I wonder what happens when there is a bidding war, given that the last group of bidders are financially committed (sunk cost), unlike a regular auction, where if you lose, you don't pay what you bid.
Customer Service and Customer Experience Expert | Keynote Speaker | NYT Bestselling Author | Shep helps companies deliver AMAZING customer service experiences!
11 个月It's great when people and companies "give back" in the form of charity and community involvement - which is why I love what David Meerman Scott, Seth Godin, and a few other "ruckus-makers" are doing with their new charity auction program, Goodbids. Some of the items David mentions in his short LI post are pretty enticing!
Executive Leadership Coach | AI Consultant | Investor | Speaker | Executive Search | Birkman Certified | High Performance Leadership Team Training
11 个月What a great way to also share a charity's message with a new market of people! The viral nature of a cool auction item could quickly expand its reach. I wonder if you can set up a 'consolation prize' for a related item that is low-cost but enables you to connect with all onlookers and motivate them to donate a smaller amount just to get on the consolation prize list. Or at least enter a draw at a lower price point for the consolation prize. Here's an example of how an organization I support could use this: Solutions for Change is a 25-year-established SoCal charity that helps homeless families transform their lives through a 2-year immersive program. They call themselves 'Overcomers' and boast a 100% reunification rate and 96% success. They rely 100% on private donors and have social enterprises. Solutions could ask celebrities who were overcomers in their lives to donate an item and share both their overcomer story and the item with their fandom. Love it! Do you know any overcomer celebrities who could help out?
CEO @Tigon Advisory Corp. | Host of CXO Spice | Board Director |Top 50 Women in Tech | AI, Cybersecurity, FinTech, Insurance, Industry40, Growth Acceleration
11 个月Fantastic advice David Meerman Scott. "This is Marketing" authored by Seth Godin is my favorite read.