Good Things Will Happen!

Part of the sales and marketing cycle is getting people to know who you are, like what you are creating and trust you enough to spend their dollars on you.

This timeline can be shortened when you have people in an authoritative position speaking about your creation in their own words.

In Robert Cialdini’s Influence: The Psychology of Persuasion he talks about something called “social proof.” Social proof being defined as the following:

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.

When you invite members of the press, or people in a position of authority in your industry, to share about your creation by arming them with what they need to spread the message, you create social proof from multiple sources, which reduces the “know, like and trust” factor and creates confidence in your potential customers.

So, let me ask you this >> how are you working to generate social proof for your brand, product, service or idea?