Good taste is a skill.
Shivam Mehta
Building Growmetry - Helping entrepreneurs create a standout presence online, increase their visibility, and drive sales through an impeccable brand.
In this newsletter, we won't delve into jargon-laden buzzwords or lofty promises. Instead, we'll explore the essence of good taste—the subtle art of knowing what resonates with our audience even before they realize it themselves.
What Is Good Taste?
Good taste isn't a rigid formula or a secret code—it's an intuitive dance. Imagine hosting a dinner party: you prepare dishes that delight your guests' palates, not because they've tasted them before, but because you've anticipated their preferences. Similarly, when creating content or campaigns, we must tap into this innate understanding.
But it's not about mimicry.
Copying what's familiar lacks finesse. Instead, good taste involves leading, not following. It's about presenting something fresh, yet relatable—a harmonious blend of innovation and familiarity.
The Magic of Good Taste
Think of good taste as a magical wand. When wielded skillfully, it grants us influence. As industry leaders, we shape culture and guide our audience's perceptions.
Our choices—whether in design, messaging, or strategy—ripple through the collective consciousness.
The Origins of Taste
Where does good taste come from?
It's not an elusive talent bestowed upon a select few. Rather, it's a skill honed through deliberate practice.
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Here's how we cultivate it:
1. Domain Knowledge: Dive deep into your field. Understand its nuances, trends, and historical context. Taste emerges from this well of expertise.
2. Persistence: Like a seasoned chef refining a recipe, persistently iterate your work. Learn from each iteration, and let your taste evolve.
3. Audience-Centric Approach: Care about your audience. Empathize with their desires, fears, and aspirations. Craft content that speaks to their hearts.
4. Safe Perch for Creativity: Create a haven for experimentation. A safe perch allows you to cycle through ideas, learn, and refine. It's where taste blossoms.
The Reward
Good taste isn't easy—it demands effort. But it's worth every ounce of sweat. It sets you apart, elevates your brand, and leaves a lasting impact.
So, dear subscribers, let's embark on this journey together. Let's celebrate the magic of taste—the art of knowing what's next, even before it arrives.
Stay tuned for more insights, musings, and a dash of human touch in our future newsletters.
Warm regards,
Shivam