(Good Strategy)/Bad Strategy

Reading Good Strategy Bad Strategy by Richard P Rumelt

So far I have only read about Bad Strategies, and there seams to be a lot of them!

To detect a Bad Strategy, look for any or all of these:

1. Fluff: "Fluff is superficial restatement of the obvious combined with a generous sprinkling of buzzwords. Fluff masquerades as expertise, thought and analysis"
2. Failure to face the challenge: "If you fail to identify and analyse the obstacles, you don't have a strategy. Instead you have either a stretch goal, a budget or a list of things you wish would happen"
3. Mistaking goals for strategy: "Performance Goals are not a strategy"
4. Bad strategic objectives: There are two types of bad strategic objectives:

• Dog's Dinner Objectives: A long list of "things to do", often mislabeled as strategies or obejctives is not a strategy. It is just a list of things to do.
• Blue-Sky Objectives: a blue sky objective is usually a simple restatement of the desired state of affairs or of the challenge. It skips over the annoying fact that no one has a clue as to how to get there.