A good story is all you need.

Yesterday, a client asked me;

‘How often can we repeat our posts?’

The rule of thumb is pretty easy. If you bore yourself with your content, you are doing an impressive job of staying consistent.

See, most businesses make the mistake that they constantly have to come up with new stories.

After 2 weeks, you have nothing left to tell.

But of course, there's another way.

Discover the Story Arc + Content Pillars

Let me explain by using Wildbos as an example.

Your client has a goal, but there’s an obstacle in the way

→ Marketeer wants great content on his company page but has no time.

You provide a product or service to take away that obstacle.

→ I take over their page and take care of everything (design, copy, video).

Add what happens when they do not take your product

→ No visibility. No opportunities. Their competitor rocks LinkedIn.

Show them proof of what happens if they do.

→ They get more sales as they are top of mind with new and existing clients.

Now you have to repeat that story over and over again.

Content pillars make this easy.

These tell more about the product or service you sell.

What topics are important for your brand?

Benefit of hiring me + Skills I have + Trends in the industry

What aspects need to be showcased?

My expertise in marketing psychology.

What makes my service unique?

Proven strategies + Seamless execution

Now I have a load of topics I can talk about every week.

• Educational
• Consistent
• Hyper-Focused

Good luck!

PS: Follow Wildbos for more tips to grow your company page.