The Good Report 2024 is here!

Our annual good report dives deep into the state of sustainable living, the challenges faced by ethical small businesses, and the impact of the cost-of-living crisis on consumer behaviors across the UK.

So without further ado, this is what you told us about the current landscape of ethical living in the UK, from shifting spending habits to the evolving expectations of sustainability.... And warning, its a mixed bag.....

?? Grab a brew and read the full report here: The Good Report 2024

Key highlights from this year’s findings:

• Cost-of-living pressures: Last year’s Good Report highlighted the tough impact of the cost-of-living crisis on ethical businesses, and unfortunately, this hasn’t improved. If anything it's worse. This year, 58% of ethical businesses report a decline in consumer spending, compared to 39% last year. Consumers are also feeling the strain, with many saying they are unable to live as sustainably as they would like due to financial constraints.

• Support systems: As we reported last year, business networks remain a vital resource for ethical business owners, with mentorship and shared resources proving invaluable. However, finding equally sustainable suppliers continues to be a challenge, with only 37% of businesses knowing where to find them. P.S. We have an incredible network of over 600 good companies in London offering a range of different services which we can connect you with. And also check out the new Expert Directory from The WIP to find values-aligned freelancers.
• The conscious consumer evolves: People are adopting more sustainable behaviours, such as buying secondhand clothing, which also save them money though high-cost changes like switching to EVs remain out of reach.

• Challenges of visibility: Ethical businesses need to expand both their physical and online presence to connect with more consumers, as 72% of people find identifying ethical businesses in person harder than online. P.S. This is of course where we come in! Make sure you've download the free In Good Company app on iPhone or Android or head over to ingood.app to find places near you.
• Green claims: When it comes to ethical and sustainable claims, the majority are more likely to trust small businesses and conscious consumers are more likely to trust brands with an ethical accreditation or certification. Certified businesses agree - 81% think it increases trust.

In a world where every choice matters, supporting local, ethical businesses whenever we can is not just a statement but really makes a difference.

??Read the full report here: Good Report 2024

Shop Ethically This Festive Season

With the festive season getting in full swing, the brand new In Good Company app is your guide to making more sustainable and meaningful choices. Whether you’re:

?? Searching for meaningful gifts.

?? Planning a Christmas party with purpose.

? Or just looking for some new ethical businesses near you...

You’ll find it all in one place, and with a 5-star rating on the App Store, it’s already helping so many others make an impact! ?? Download the app free now on iPhone or Android

?? Boost Your Southwark Business with Free Sustainability Support

High-street businesses in Southwark that want to be more sustainable and have a positive impact could benefit from our free package of support, backed by the Southwark Thriving High Streets Fund. If this sounds like you or someone you know, tell us now!

Email us at [email protected], or find out more info here: Boost Your Southwark Business.

That's it for now.... but stay tuned for the curated good gift guide coming soon ??

Thank you from all of us and for being a part of our In Good Company community. Your support means the world.

Alex and Sarah, Co-Founders, In Good Company

In Good Company is a female-led, tech-for-good startup on a mission to drive growth for small, ethical and sustainable ‘good’ small businesses in the UK. Our app matches you with the perfect ethical experiences, so you can make every plan, purchase, and penny count.?