Good Reads in June 2024
"Spring is the time for plans and projects." - Leo Tolstoy
Tolstoy is certainly right about that. It's time for PR and comms pros to get busy and productive for the remaining months of the year. In need of inspiration? Check out our resources below.
Time to buckle down and start filling your calendars!
#1: What is Brand Sentiment? Examples and How to Measure Effectively
Brand mentions?are happening around the clock, online, in print, in broadcast, and across myriad social media platforms. If your brand is out in the world, there’s a very good chance it’s being talked about.
But do you know what's being said? No "I guess" or ' I think" allowed!
According to the?2024 Global Comms Report, just 22% of comms leaders rate their ability to track and analyze public sentiment as “excellent” –?and only 25% rate themselves as “excellent” in their ability to understand drivers of brand reputation. Read the article here so that you can analyze the sentiment of your audience's posts to understand the true feeling about your brand!
#2: 10 Newsworthy Reasons to Write a Press Release: Part 6 Original Content
The opportunities to promote your organization and get your brand in front of a new audience of potential customers open up once you identify newsworthy reasons to send a press release. Sharing helpful, relevant and educational original content can help better position your company as an expert in your field or industry and gain new customers.
Keen to find out more? Read the article here.
Food for thought - Should PR pros think more like marketers?
#3: How PR Pros Can Think More Like Marketers - and Why They Should
The answer is, yes! PR Pros should aim to think more like marketers. In today's digital world marked by?misinformation, brands are navigating the complexities of reputation management. This environment increasingly blurs the lines between marketing and PR.
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We’ve taken the liberty of highlighting some of those trends and uncovering the opportunities they hold for PR teams as well here.
I've got no time to read!
For those always on the go, here's a fuss free resource for you.
#4: Press Release Masterclass: Optimizing Financial Services Releases
This customer-centric educational program equips brands with data-driven insight to better enable them to craft compelling press releases that drive engagement with their target audience.
In this installment, “Press Release Masterclass: Optimizing Financial Services Releases,” our experts will:
Watch this on-demand masterclass to learn from our press release pros!
Happy Reading!
Keen to read more? Find our bank of resources, from thought leadership articles, white papers to case studies and more here.
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