Good Reads for July 11th
Kromatic - Innovation Coaching & Training
We help companies get to market fast and reduce the cost of innovation.
Upcoming Training Programs
Innovation Accounting?-?Become a faster, more confident decision-maker with our six-week Innovation Accounting program. Our coaches show you how to make better "pivot or persevere" decisions on your real-world project by building a hypothesis-driven financial model.?
Featured Kromatic Resource
Product / Market Fit Storyboard?- Our?product storyboard will help you develop a real MVP for your concept, along with quantitative metrics and a basic business model. Free download!?
Our Latest Blog Post
How to Make "Pivot or Persevere" Decisions?-?Should you pivot, persevere, kill, or scale? Proper innovation accounting shows you how to interpret data and make the right decision about the future of your project.
Good?Reads
Leading Through Uncertainty?by?Greg Satell?- How to?take action without all the facts, in a rapidly changing environment, and in a compressed time frame.
What Should You Do with Insights That Don’t Come from Customer Interviews??by?Teresa Torres?-?We can learn a lot from support tickets, sales conversations, behavioral analytics, and other sources.
How We Introduced Product Discovery Methods at Overleaf in 3 Steps?by?Roberta?- A step-by-step guide to introducing continuous discovery practices.
The Right Way to Do a Competitor Analysis for a New Product Category?by?Arun Suresh?-?A guide for startup founders to conduct an objective, value-based competitor analysis.
How Netflix’s Customer Obsession Created a Customer Obsession?by?Gibson Biddle?- Using consumer science to supercharge your customer discovery.
Are we missing something? Just?reply?to suggest an author you think we should be following.
Enjoy the reads,