Good publicity...bad publicity...isn't it all good?

I don't know about you, but I often hear the words?PR and publicity?used interchangeably in the online space. Even though I know there's a big difference between the two.?

Both share a perception of a story that has to do with an individual, group, brand or company, but the environment in which the information and perception initially comes from is different.?

In PR, it's?internal decision makers?that craft the story in a controlled environment, and in publicity it's?external inputs?and information and how it's received within the public is?not controlled.

Think Will Smith at the Oscars this past year. His infamous slap of Chris Rock resulted in social media blowing up immediately after the incident.

That is what we call publicity.?

The saying good or bad publicity is still good publicity...well you can decide for yourself if that's true :)

What directly follows a publicity stunt like the above? That's PR. That's a way to try and 'control' the story that publicity has spun.

And I know, I know...I cringe at the word 'control'.?

However,?publicity doesn't usually happen to the average business owner.?Most business owners are not out there with Hollywood stars or saving drowning cats...or at least if they are, they aren't getting?'picked up'?by the media.?

Most business owners are making waves in their circles, with their community, and with their clients.?

Most business owners are the?UNSUNG HEROS?in the world.?

Which is where PR can be one of the best things you can do for your business. Especially nowadays, where everything online has accelerated, and the noise of it all is deafening.?

And this was a big reason I brought in speaker? 李忠龙 from Canvas PR , to my summit, "Micro Your Business."

He has a methodology that I've never seen with PR, and it's absolutely counterintuitive to what most people teach. And boy, does he drop some golden nuggets in his interview.

Click here to gain access to Josh's interview at Micro Your Business Virtual Summit.

Because it's counterintuitive, it may seem to take a little longer, but when it comes to results...well they come in much faster than 'the other guys' way.?

And when results come faster, you've micro'd the process in a way that expands your business faster.?

His interview is just around 15 minutes, and his gifts are like WOW! But I want you to really consider?upgrading to the VIP?so you get his special BONUS training.?

He breaks down his whole process on how to do PR the counterintuitive way with bigger results and it's ONLY AVAILABLE for the VIPs.

For someone who spent years in PR (yup I've have and sometimes still do freelance writing for magazines), I have to say?this is hands down the best approach I've ever seen or heard of.?

We start on September 26th, and VIP is currently in early bird pricing. If PR is something you've been doing or know that it's the next step for your business, you've got to come in and register !

And, we've got 4 other amazing speakers in this lineup that are showing you ways to micro the hard stuff in your business. Brooke Elder with faster systems and process, Guy Tuell and ER Wolf with micro-technology that accelerates networking, marketing and sales, Hani Mourra , that accelerates your ability to repurpose content and share across multiple platforms simultaneously and Chris Baden who shows you ways to shorten that sales pipeline utilizing social marketing and social selling with his platform and app.

It's only 5-days and 15-minutes per interview. And if you take action steps, it will change how you do business, which will change your life.

So here’s the?link ?- come grab a seat and let’s get your business accelerated with micro-action steps.

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Danielle Fitzpatrick Clark is lovingly referred to as America's Favorite Digital Disruptor. She doesn't just live, breath, and sleep digital marketing, she embodies the constant shifts and pivots needed to create long-lasting businesses in the online space.?

Her company Influence Builder is all about bringing the human element to the online tech and digital space. Specifically focused on helping the lesser-known experts and thought leaders, Influence Builder shows them how to break out of the noise, create powerful platforms, and thriving businesses so they can spread their mission and message to the world. This is the bridge where disruptors disrupt and build with authentic influence.