A good product may sell:

A good product or service will sell:

A good product will always sell with the driving force of a great sales team. However, modern marketers must also focus on building authenticity and trust with their prospects. They need to be able to see their prospect's problem and give them a solution quickly.

Customers want the best quality:

Customers want the best quality return on their investment. Leads are no longer interested in buying services or products that meet their needs in the present on a temporary scale. They want products and services that will have longevity. We live in an age when new technological changes occur rampantly within a short period. People are seeking quality products and services with some lifetime value.

Building on what can be; described:

Building on what can only describe as creating social capital and brands that cannot develop a trusting relationship with their customers often do not last in the free market. Some small companies feel that they are the ones that determine the cost of their products and service, which is untrue—your competition and the buyers are the ones who choose your ability to sell your product and services and at what price.

Many company startups happen yearly:

Company startups happen regularly. New services are; offered that increase competition across industries. New prototype products are; designed and tested all the time through market research platforms, using surveys, questionnaires, and interview focus groups; a great product can only go so far in the present economy.

Buyers,  changed over the years:

Buyers have changed over the last 30 years. So has how advertisers promote through the media channel both online and offline. Prospects in the current will conduct research. They live in a world of information where they can learn about a product—a service and brand within seconds with the touch on a computer, pad, or cell phone screen. They can move across social media channels and ask a question online. They can go to forums and review websites to find out about the new product or service. They can observe the discontentment of customers as brands are being; discussed over the Internet of things. We live in the new marketing age where it takes more than a good sales team to promote your product or services.

With the continuous growth of the Internet:

With the continuous growth in the Internet, leads are more buyer-focused, more information-informed, and companies and their marketing teams need to be more people-centered if they are going to find their place in the free marketplace. Your customers are seeking a better deal. They pursue a quality product or service that leads to a better return on the buyer's investment.

The critical touchpoint for a product or service:

The critical touchpoint for a product or service delivery is how well do you treat your customers. What am I meaning? Suppose a brand cannot build a relationship with its clients through its customer support channels and focus on engaging its customer base in an authentic and empathetic way to building a trusting relationship with your customers. The likelihood of a company surviving is limited. A company needs to send a clear and direct message to the receiver that lets them know they are there to support them. Customers want to know if a company has their back on their product and service delivery.

People-centered is critical:

One of the reasons I continue to use HP products. HP corporation has some of the best customer support teams when addressing problems, and their technicians do everything to help resolve the issue a client is experiencing. The Hewlett-Packard Company support team is people-centered. I can say this openly because it has continued my personal experience with their customer service staff; in fact, because of the way Hewlett-Packard's customer service staff treats us when we need support. A large number of the technology we use in our home hold the Hewlett-Packard label. The Hewlett Packard customer service and technician's staff has created advocates for both my wife and me. When friends or relatives ask me about specific technologies, I will always point them towards Hewlett Packard limited.

Lastly, in the present:

The present is no longer about having a great sales team to get the product or service out the door and into your customers' hands. It's about building on social capital. Meaning customers want to feel connected to the company they are buying their products and services from over the lifetime value of the goods pr services. Your customers and clients want to feel they can trust your business or service. Long gone is when a great sales staff can sell a product or service to customers, and customers allow a substandard product or service to exist.  

Your customers have no problem using technological advancements to get the word out about your unethical behavior. They negatively treat your customers and client and do have fallout that can harm a company's reputation and sell their goods and services. Companies need to ask themselves what their social responsibility is and not just mean to their customer and client base.

Sincerely,

George Bennett

G and B Digital