Good, nice & cheap ?
I think the good, nice and cheap topic is the key, the perfect answer to the question that I raise.
Based on this topic you can think aloud in different cases that occur in real life:
Something good, but not attractive and expensive, never succeed (think any product that has these features), such a dress with exceptional quality fabric and tailoring but unwise in the design or color chosen and outside price ... the result is obvious ... meat balance.
Another case might be something good and nice but out of money (outside the context of the luxury industry). The public shall look upon it will approach, you will spin, and perhaps some buy some, but it will cost to sell. You may think wait for rebates to get lucky and get it.
All this regardless of our competitor offers a better price. This is the typical case is misleading commercial equipment that emphasize quality as the main argument to sell at a higher price rather than market demand at lower prices. An illustrative example was a few years ago when a multinational stores, launched a collection of basic poles of Peruvian Pima cotton pique with high quality at a price 50% above competitors. On balance all sold to 50% cheaper than its competitors basic poles of normal cotton.
A final approach could be a bad, nice and cheap product, this formula has side effects ... customers itch for the price but after using it destroys self and always comment on that cheap is expensive ... so I never lie to your customers that are very wise.