Good, nice & cheap ?

Good, nice & cheap ?

I think the good, nice and cheap topic is the key, the perfect answer to the question that I raise.

Based on this topic you can think aloud in different cases that occur in real life:
Something good, but not attractive and expensive, never succeed (think any product that has these features), such a dress with exceptional quality fabric and tailoring but unwise in the design or color chosen and outside price ... the result is obvious ... meat balance.
Another case might be something good and nice but out of money (outside the context of the luxury industry). The public shall look upon it will approach, you will spin, and perhaps some buy some, but it will cost to sell. You may think wait for rebates to get lucky and get it.

All this regardless of our competitor offers a better price. This is the typical case is misleading commercial equipment that emphasize quality as the main argument to sell at a higher price rather than market demand at lower prices. An illustrative example was a few years ago when a multinational stores, launched a collection of basic poles of Peruvian Pima cotton pique with high quality at a price 50% above competitors. On balance all sold to 50% cheaper than its competitors basic poles of normal cotton.
A final approach could be a bad, nice and cheap product, this formula has side effects ... customers itch for the price but after using it destroys self and always comment on that cheap is expensive ... so I never lie to your customers that are very wise.

要查看或添加评论,请登录

Jose Luis P.的更多文章

  • ?? Merry Christmas and Happy New Year! ??

    ?? Merry Christmas and Happy New Year! ??

    As we reach the end of a year filled with challenges, lessons, and unforgettable moments, Christmas invites us to…

  • Rojo pasión

    Rojo pasión

    Mu?oz seca, una gran profesora del Iese nos insistía en la importancia de identificar y potenciar el rojo pasión de…

  • 30 ideas of possible components of the new fashion company

    30 ideas of possible components of the new fashion company

    It must be a model that returns us to basics, i.e.

  • Unique value proposition

    Unique value proposition

    In many fashion companies there is an obsession, both in the moment of birth such as startup, as in processes of…

    2 条评论
  • Qué es el metaverso y cómo cambiará nuestras vidas

    Qué es el metaverso y cómo cambiará nuestras vidas

    El concepto de metaverso fue acu?ado por primera vez casi tres décadas atrás por el escritor estadounidense Neal…

  • Why do we do what we do in retail?

    Why do we do what we do in retail?

    A few weeks back I saw a presentation by Simón Sinek. It was called “How Great Leaders Inspire Action” signalling the…

  • DISTINGUISHED OR EXTINCT

    DISTINGUISHED OR EXTINCT

    I am fully convinced that usually shopping at one of these stores: Zara, Mango, H & M, Stradivarius, Bershka, Sfera…

  • Being authentic, consistent and coherent

    Being authentic, consistent and coherent

    Being authentic and consistent with your business model is vital. Very often for my job, I work with fashion companies…

    1 条评论
  • To be different or die

    To be different or die

    I have been years observing that the products value perception it's changing, seems that in the case of the textile…

  • El indiferente gris.

    El indiferente gris.

    Blanco o negro, dulce o salado, derecha o izquierda..

    3 条评论

社区洞察

其他会员也浏览了