Good news for the lazy souls

Good news for the lazy souls who don’t like to wash their apparel, especially their denim often. Here is a double bonanza for them from the industry expert…CEO of Levi’s Mr. Bergh

Become a sustainably aware denim consumer by cleaning your denim smartly

Not washing the denim frequently, may save considerable amounts of water and boost circularity at a bigger scale. If we talk about the textile industry, many damages happen at the consumers’ end, for example, making denim which is used by about 80% of the population, utilizes approx 150 liters of water to make one pair of denim.

The life span of denim in the user space is utilizing more than 3500 liters of water in a year or two-year span. This water is getting into the untreated grounds, no effluent treatment is done, and it is directly going to numerous natural water resources. An enormous output of water polluting the world and drinkable waters. Maybe it is going deep into the grounds as well and affecting the soil fertility as well.

Let’s unveil the unheard side of the statement

Denim is a product that doesn’t require washing frequently as compared to other apparel. As we see from the statement of the CEO of Levi’s Mr Bergh, denim doesn’t need washing, it looks good even when it is dirty. He also said he spot-cleans his jeans rather than putting the whole jeans into the washing machine.

So, the purpose behind giving such a statement is not just to make the consumers aware of water saving but also to introduce their roles and responsibilities towards boosting the circularity and sustainability of denim at the consumers’ end.

However, bacterial finishes are required to be taken care of. Bacteria are good if you clean your denim with antibacterial finishes. Even antibacterial sprays like InnS?re? can solve the purpose. Just spray it on your garment to make it bacteria-free.

Say Bid adieu to sweat germs and feel fresh and hygienic with InnS?re?

Sweat and perspiration can be some of your skin’s worst enemies since sweaty skin is an open invitation to germs and infection. This antibacterial spray for your jeans will keep germs, bacteria, and other microbes away from your jeans’s surface and prevent infections & skin allergies.

InnS?re? has extremely powerful nanotechnology* that protects before contamination & kills 99.9% of germs & bacteria. It has a long-lasting effect & a one-time application lasts at least till the next wash. It is a revolutionary product launched for the first time in India and the world to boost the immunity of your jeans.

Cleanse your Jeans that sustainably means a lot…..It can be the beginning for your sustainable contribution towards water saving, environment, and circularity altogether.

Bio Indigo?