Good morning, I NEED a cup of coffee.
Jeffrey Gitomer
King of Sales | International Sales Trainer and Keynote Speaker | Best-Selling Author | Sales Strategies ?
Every day millions of people wake up, go through their daily morning routine, and with coffee on their mind, head out to their Starbucks oasis.
Ever go to Starbucks? Sure you have. Some of you hundreds of times. Some of you thousands of times. You have your order in mind before you ever get there. You stand on line, patiently waiting your turn to exchange your money for your reward - your cup of coffee exactly the way you want it. And maybe some other up-sold item. A muffin. A scone. A piece of pound cake. A cup of oatmeal. A breakfast sandwich.
The proliferation of Starbucks is nothing short of phenomenal. But you can read about that elsewhere. My focus is on why you go there, and continue going there.
What makes Starbucks a sought-after destination for you to spend more money on a cup of coffee than you've spent anywhere else in the world? And for millions of customers, why you're willing to do that every day. In any weather. In any economy.
Yes, you're looking for a morning jolt. But why Starbucks?
Here are a few of the reasons people (including me) go there:
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Health and Safety @NextStar Energy
7 年Their coffee is delicious! Not that watery stuff you can purchase at the alternative :) However best coffee found at the small cafe bar's.
Content Creator and I love my family! ???
7 年It is evening where I am and I am about to get me some coffee right now. Working, a little horror and coffee that is my perfect evening blend!??...Arlene
Executive LIVE and On Line Production | Supply Chain Marketing Executive
7 年www.climbsroast.org named number 1 in Charlotte in 2016. They also have great nitro coffee. A must try for you Mr. Jeffrey Gitomer
King of Sales | International Sales Trainer and Keynote Speaker | Best-Selling Author | Sales Strategies ?
7 年i would be remiss if i didn't say that Starbucks is for "social coffee" - the real coffee i drink is Death Wish Coffee - the best coffee on the planet
Program Manager II, Education | Learning and Development Specialist-Facilitator | Content Developer | Enablement | Course Design
7 年I think it also includes market saturation. You can't go more than a block without seeing a Starbucks. They're not the only option but they are one option of only a few that offers more than just a standard cup of coffee. They've done well with implementing a 'zero moment of truth' approach with their customer base. Wake up....think about lattes, cappuccinos and coffee. Starbucks pops to mind because it encompasses those items you just thought about plus all of the other things you mention in your article on your site. They've done a good job with that. Too bad their coffee tastes terrible.