The good life

In the July issue of the?Culture Insight & Innovation Update, we spotlight a recent report with Music Victoria and Morwenna Collett, titled ‘Improving the accessibility of live music venues in Melbourne’. We also highlight the experiences of Black disabled creators and professionals in the UK music industry, equity in the US media and entertainment industry and a podcast about evaluation principles in practice.?

A message from our Managing Director, Tandi Palmer Williams :

Hello!

This issue is dedicated to all of you who are working at widening access to culture, creativity and community.

As we look around - it’s clear there is a shift underway. Already this year we have been involved in six different projects championing people with disability and their right to access. Each one is achieving important progress, and it’s only a tiny window into the work underway across our sectors.

Thank you to the artists, advocates and organisations driving this. It’s vital work for our society - and it’s not easy.

As Harriet Parsons writes in the Editor’s introduction to the latest?Platform Paper?on Diversity and Inclusion:

‘Access is just another way of describing “the good life”, because it is the essence of belonging and community. The choices we make—economically, geographically, linguistically, socially, architecturally, technologically—put Australian culture in or out of reach. Ultimately, access and its associated values of diversity, equity and inclusion, are about ending discrimination by examining very closely the way we treat each other in all of our relationships.’

Happy Disability Pride Month. Here’s to a future with more empathy, stronger relationships, greater access, and building the ‘good life’ in Australia for more people.

Tandi?

Improving the accessibility of live music venues in Melbourne

Patternmakers was honoured to be asked by?Music Victoria?and?Morwenna Collett?to evaluate a music venue accessibility program in Victoria. The program involved digital and physical audits, training and education, and creation of resources to help music venues identify and prioritise access improvements.

The Accessible Music Venues project assisted venues to build their knowledge and identify ways to provide Deaf and Disabled audiences, artists and staff more equitable access to Melbourne's live music industry.

The report is now available —?click here to?read if you're interested in the recommendations (whether that be as a venue, a musician or a local government).

In other news...

Unseen Unheard

Attitude is Everything and Black Lives in Music have released a new?report?to amplify the voices of Black disabled creators and professionals working in the UK's music industry. Head to page 19 for recommendations around representation, consultation and commitment, directed towards key players in the industry, funders and education providers.

Reflecting Value

The Centre for Cultural Value has announced the third season of their?podcast, all about evaluation principles in practice. These episodes will consider how to make evaluation meaningful, identifying the right questions to ask, and capturing the most crucial information. The first episode 'Empathy' is out now, exploring?the role of listening in evaluation.

More Risk, More Play

What would Australia look like if we embraced diversity in all its glory? Morwenna Collett asks this in her recent?Platform Paper, noting an increasing appetite for multidimensional lived experiences within the arts sector. Read the article to learn about why and how we should be doing the work to implement ADEI (Access, Diversity, Equity and Inclusion).

Media Reimagined

New US research from Deloitte Digital reveals that improving equity in the media and entertainment industry increases brand loyalty, drives growth and aligns with consumer needs and expectations. Read the?report?to see how meaningfully integrating equity as a guiding business principle helps organisations stand out and be a leader in the industry.

YouTube's Culture & Trends Report 2023

YouTube's?Culture & Trends Report?shows how rapid technological change in digital creation has given new tools to creators and viewers. Learn how content experiences are being tailored for viewers through features like closed captions and multi-language audio tracks, reaching audiences beyond cultural, geographic or language barriers.

3 Audience Segments and How to Reach Them

The data from our latest?Pulse Check?has revealed that a 'one size fits all' approach isn't effective as audience segments are behaving differently in response to the current economic climate. Read our?article?for the key facts about three audience segments, and suggestions on targeted marketing strategies to ensure no one gets left behind.

Updates from the team

Expanding the team

We're thrilled to announce our newest Research Analyst — Ciaran Frame.Ciaran has experience as a Data and CRM analyst with a special interest in the performing arts and how data can be used to empower organisations, audiences and artists. He is currently undertaking his PhD at Monash University's SensiLab, specialising in music technology.?

Upcoming events and publications

30 - 31 August:?Our Manager, Research and Insights, Caitilin, will be presenting at the?Australian Festival Industry Conference?in Sydney, reporting national audience research on how cost-of-living pressures are affecting festival audiences.?

31 August:?Our major report for the year, 'Audiences 2023+', will be launched, with the latest insights about audience behaviour from the?Audience Outlook Monitor.

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