Good labeling means good UX.
I’d like to give you a sample of the advice you’ll find in the Spring UX Bundle I’m offering, which includes my 90-Minute UX Audit and Build a Powerful UX Portfolio courses for just $49.
The following comes from the 90-Minute UX Audit course, and is something I've seen make a massive difference in the adoption and success of almost every kind of product:
Good labels deliver equally good UX.
When someone visits a website, or opens an app for the first time, they already know what they want from it. They have a pre-existing mental model of how it works; they have expectations as to what things will be called and how to get to them.
Good labeling — in navigation menus, page titling, links and buttons — helps people quickly and accurately predict what they’ll get, before they click or tap. The more descriptive the label, and the closer it is to what the user would call it, the higher the chance they’ll interact with it. And the more accurate their prediction turns out to be, the more positive their experience using the site, app or software is: "This is easy;" "I can do this."
Most organizations default to industry terminology, acronyms and jargon because they’re inundated with this language every day. It’s natural to them, which makes it all too easy to assume that this internal language is understood by people outside their walls.
Which it isn’t.
As such, it’s your job — as a UX professional, Designer or Developer or Product Owner — to ask some very simple questions when it comes to category, subcategory, link and call-to-action labeling:
“Is that what the user would call it?”
“Is this the place/category they'd expect to find this in?”
“What’s the action they’re expecting to take when they click/tap here?”
The words you use have to be the user’s words. Not yours, not the organization’s and certainly not the software’s.
Learn more with my Spring UX Bundle — 2 courses for 1 very low price.
That's just a fraction of what we'll cover in my 90-Minute UX Audit & #UI Redesign — one of the two courses included in my special $49 Spring UX Bundle — shows you how to quickly spot these language and labeling miscues, and walks you through how to correct them.
You also get my Build a Powerful UX Portfolio course. I designed it as an antidote to the wealth of terrible advice, hyperbole and misinformation I see all over the internet. So instead, I’d like to show you the truth of what recruiters, hiring managers and even potential clients are really looking for. I’d like to show you what they really care about and why it’s either buried or non-existent in most portfolios.
I’d like to show you how to improve your odds, so that the next recruiter spends more than 30 seconds looking at your portfolio. So that you get asked to come in for an interview.
This special offer ends Friday, June 21st.
I’m only offering these courses at this price for 3 more days, until midnight (EDT) this Friday, June 21st. So the time to invest in yourself for nearly half the usual cost is absolutely right now.
How fast and how far your UX career advances is entirely up to you. And in my opinion, this bundle is a great way to jumpstart that process.
See what's included — and what some of my 140,000 students have to say about it — right here.