Good To Know: Lessons From An Impact PR Agency ??
Something new at The Colibrily Crew is our Q&A-style team-building workshops to help each team member reach their personal (and professional) development goals.
In these AMA-inspired sessions, we invite a subject matter expert from a fellow B Corp to share more about their passion in a laid-back, interactive container.
Our first guest speaker was Sandra Stewart from Thinkshift Communications , who graciously answered our long list of questions about public relations.
Sandra is a brand and PR strategist driven by her love of storytelling. Although it was hard to narrow it down, each team member shared one of their key takeaways from Sandra’s presentation.
?? "You can't just reach out to a publication and say, 'I've got something for you.' You have to build a strong hook and story that catches the reader's attention." — Dave Hoch , Founder & CEO
?? "Writing 'short' is one of the most difficult things to do in PR, but you need to put yourself in the chair of someone who is getting 150 emails a day. Spend 30-50% of your time on snappy subject lines." — Lou Bevan , Senior Content Creator
?? "The workshop with Sandra highlighted the need for strategic follow-ups with journalists. Repeatedly asking, 'Did you get my email?' or resending the same message can backfire and even lead to being blocked. Instead, the focus should be on thoughtful, value-driven follow-ups that offer something new and respect their busy schedules." — Karina Khudaikulova , Lead Graphic Designer
?? "Our meeting with Sandra was truly transformative. Gaining insights from someone with her level of experience is always inspiring. It reaffirmed that PR is not just a tool—it's a powerful force that can elevate a brand to new heights!" — Irene Kucher , Marketing Manager
?? "The more specific and relevant your pitch is, the better your chances are. By matching the angle of your pitch to the right journalist at the relevant publication, you're saving them time and showing them that you've done your research." — Sandy Norman , Content Creation Specialist
If you have FOMO and would like to learn more about PR from Thinkshift, add these articles to the top of your reading list:
P.S. Do you have any impact-driven speakers you’d like to recommend for one of our next sessions? Let us know in the comments! (And don’t be shy to nominate yourself ??)
Principal @ Thinkshift Communications | Messaging and PR Strategies
5 个月The Colibrily Crew -- I'm honored to have been your first AMA speaker. You all asked great questions and obviously are excellent listeners. :) Thanks for sharing this!