Is It a Good Idea to Rebrand? Click Here

In this rise and fall of branding and rebranding, I personally believe there is a significant purpose for every company to redesign after a specific time period. There is more than one motive to expand the business, and let me tell you, rebranding is expensive. Despite this, there are numerous successful rebranding case studies of Indian companies.

A lot of marketers believed that changing the package, changing the entire brand and elements, and changing the colors would catch the customer's attention and promote sales like others firm. However, there is a significant amount of education and research required to comprehend the true aim and vision of rebranding.

A BRAND is more than just a visual component.

Rebranding is a strategic decision to improve a company's image and occupy a space in people's minds in response to changing lifestyle and requirements.

And some businesses are dissatisfied with what the brand emotes and what it stands for. The brand then seeks an entirely new customer profile.

The successful Indian organizations that have gone through rebranding did not wake up one morning and decide,"maza nai aa raha kuch, aj is logo ka design ulta kar do." It necessitates a lot of thoughtful process and the right timing.?

When do these companies decide to rebrand?

-The new location, when you consider marketing your product on a global scale.

- The customer's desire. Change to fit in a new lifestyle and set of requirements.

- Market Positioning, Positioning clarifies your brand's position in the market and in the thoughts of your customers.?

How can you expect a customer to choose you if they have no understanding what sets you apart? And many businesses fail horribly after rebranding because their brand voice, mission, vision, and goals are misaligned. They are in new businesses, evolve, adapt, and change. They do not evolve within.

Here are some of my favorite firms that evolve with new lifestyle trends and stand still after rebranding with an effective marketing strategy.