Good Decisions Can't Be Made on Bad Data

Can marketers make good decisions based on bad data?

A recent study found that 56% of all web traffic is generated by bots. Meaning brands waste a significant amount of money serving “customers” who simply never existed.

If bots are included in customer journeys, the data is skewed. In a recent study, skewed analytics was a problem for 68% of businesses. Yikes!

To fix this problem, marketing must work with IT to fully define, track, and understand the problem to implement a solution.?

When is the last time you did an accounting of your real customers versus bots? We've found most brands need to review their data.

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• Canadian Food Retailer?Loblaw?Goes Fully Driverless for Delivery - Retail Info Systems?
• Another?Goodwill?Resale Site Launches as the Market Takes Off?- Retail Dive
• New?Walmart?Features Put #AR Shopping Experiences Right in Customers' Pockets?-Walmart.com

• TikTok?Might Launch Live Shopping Before the Holidays - Media Post
• The Trade Desk's?Just Revealed Plans to Control 'Most' of a Potential $500 Billion Retail Ad Market - Business Insider
• Ahead of the Holiday Season,?Google?is Boosting Its #Search Tools for #Brands - Modern Retail

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• Why?GoPuff?is Partnering with?Grubhub?to Fulfill Orders on Its Marketplace?- Modern Retail
• South Korea's?Naver?to Buy #ECommerce Site?Poshmark?for $1.2B - CNBC
• #Amazon?Will No Longer Publicly Test Its Delivery Robots?-engadget

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