The Good, The Bad and The Ugly SEO Pros
Punit Chahar ??
Digital Business Growth Leader | Growth, Branding, Digital Marketing, eCommerce, Product, Martech, Adtech, Programmatic | Ex Asia Head Digital, Performance at OLX | Founding member Jabong | Marketing Head Koovs |Startups
The Good SEO Professionals:
1. Focus on Value: Prioritize creating high-quality, user-focused content that addresses audience needs.
2. Ethical Practices: Follow white-hat SEO techniques, adhering to search engine guidelines.
3. Continuous Learning: Stay updated with algorithm changes and industry trends.
4. Data-Driven Decisions: Use analytics to guide strategies and measure performance.
5. Collaborative Approach: Work with content, design, and development teams to build a holistic strategy.
The Bad SEO Professionals:
1. Over-Optimize: Stuff keywords and create unnatural links, harming user experience.
2. Ignore Content Quality: Focus solely on technical tricks without adding value to users.
3. Short-Sighted Goals: Chase quick results at the expense of sustainable growth.
4. Neglect Analytics: Rely on assumptions rather than data to guide strategies.
5. Ignore Updates: Fail to adapt to algorithm changes, leading to outdated tactics.
The Ugly SEO Professionals:
1. Black-Hat Techniques: Use spammy links, cloaking, or other manipulative methods to trick search engines.
2. Mislead Clients: Promise guaranteed rankings or unrealistic results to secure deals.
3. Plagiarize Content: Copy content from other sources, risking penalties and reputational harm.
4. Burn Bridges: Engage in practices that lead to long-term penalties, sabotaging the client’s online presence.
5. Exploit Ignorance: Take advantage of clients who lack technical knowledge, delivering subpar work at high costs.
Good SEO builds trust and sustainable success; bad and ugly SEO often leave a trail of frustration and penalties.