Good, Bad or Just Ugly?
Rodney Doherty
Fully Dedicated to Elevating Your Brand, Attracting The Right Clients and Boosting Your Thought Leadership with Expert LinkedIn Tips, Tricks and Strategies. Optimising Profiles, Managing Accounts, Driving B2B Connections
Understanding LinkedIn's New Top Voices Badges is a hot topic. Let's break it down in a way that's easy to understand.
LinkedIn claims that these badges are to recognise experts and active contributors.
Blue LinkedIn Top Voice: This exclusive badge is invitation-only for established leaders and experts who consistently create *high-quality content.
Community Top Voice: You can earn this badge by providing valuable inputs to collaborative articles within your skills.
Why do these badges matter? "LinkedIn" believes they:
How do you get a badge?
For the Blue Badge: By focusing on creating original, high-quality content. and engaging in discussions.
For the Community Top Voice: By contributing to collaborative articles in your area of expertise.
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IMPORTANT: Community Top Voice badges are reassessed every 60 days, so continuous contribution is essential.
To earn a badge you need to be in the top 5% of contributors, showcasing quality, engagement, and valuable insights.
Now, here's the catch: Many contributors are using AI platforms to generate content, which defeats the purpose of these badges. If an AI like ChatGPT gets credited as the expert, that's fine. But why should we believe someone with a badge is an expert when all they've done is input a prompt into an AI generator?
The solution? As with everything you do on LinkedIn - Be your genuine self!
IN SUMMARY
Good: Enhanced Visibility and Credibility: These badges can be a spotlight shining on your expertise.
Bad: Pressure to Maintain Status: Earning that Community Top Voice badge is great, but keeping it? That's a whole different ball game.
Ugly: Exclusion and Inequality: The Blue LinkedIn Top Voice badge. It's an invitation-only party, and not everyone gets to attend. Those who don't get recognised may feel overlooked breeding resentment and discouraging engagement.
The bottom line? While these badges aim to celebrate expertise, they also come with potential downsides. It's crucial to approach them thoughtfully and ensure they foster an inclusive, supportive community for all professionals to thrive.
PERSONAL OPINION - The pressure to achieve and maintain a Top Voice Badge is resulting in more and more people turning to AI. I want to interact with real people and know their true thoughts not with machinery!
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