Gone With the Wind

Spanish Version

Every brand you see has at least three ideas that do not come into existence other than for their creator. It happens to all designers. Cassandre, who is for me the best poster designer in history, only had about twenty of his ideas printed, the rest were considered to be “too many”.

Those other designs, the “noes”, are like Pirandello's work “Six Characters in Search of an Author”. In our case, brands looking for someone they can represent.

Those unused designs sometimes mutate and come to live in other souls. This is the case of a proposal created by Anton Stankowski and Karl Duschek, which was not approved for a fair, and eventually became the current logo for 德意志银行 . Sometimes they inspire us to create other logos, and one thanks them for being "our inspiration", a kind of consolation prize.?

But those designs that were not used are still there waving at us when we go through old files, trying to get our attention.

I will show you three of these “noes” which I love very much, and which are still looking for their opportunity:

• A proposal I designed for Domodedovo Airport, the main private airport in Moscow. Finally, the owner of the airport, one of the most famous hierarchs, decided not to replace the logo he had personally designed.

• Second Nature, an event in Dublin, hired me to design its branding, in which Bjork and U2 would play, among others. The show was eventually cancelled. This logo was not selected, but I loved it. I designed it so that when it rotated it would change its meaning, a logo that created four brands. To do so, I sometimes turned myself upside down to keep the various messages. Crazy!

• The pattern for the Organic Word Foundation, for IFOAM, in Bonn, Germany. I did reuse this one in many of my works in different ways. I even printed it on mugs and t-shirts and it helped me find my spirit in painting.

To all of them, thank you!

Spanish Version

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About Me

I have a Ph.D. in Communications & Image (Kent University, England). Trusted by companies from 32 countries around the world, I designed more than 500 successful brands.

If you like to know more about me and my work, please visit www.guerriniisland.com and https://lospoderesdeldiseno.com/

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Team?

Sebastian Guerrini | Laura Lara | Juana Daroda