Goliath lost. How smaller employers can beat the big players to the best talent
One of the biggest misconceptions in talent acquisition is that the big companies will always win. It’s understandable. They’re often better known, better resourced and can look impressive on a resume. In some industries, they may also offer higher remuneration and more attractive benefits.
Does that make them better employers, by default? Of course not.
The truth is that the giants would win a lot less if smaller players started fighting smarter - and if they chose their weapons more carefully. If you’re a David in an arena of Goliaths, here’s how you can punch above your weight.
5 common attraction factors of smaller employers
1. More involvement and ownership
A smaller team often means getting stuck in and a greater need to step up and take ownership to make things happen. Many people crave this and it is a classic point of frustration for people working in larger, more bureaucratic organisations.
2. Greater personal impact and visibility
If you want to make things happen, see the results and stamp your name on them, try a smaller organisation. There’s often more distance to travel and a bigger opportunity to make your mark. There are also fewer places for under-performers to hide… or indeed for superstars to be put in the shade by glory-grabbing managers.
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About the author:
Mark Puncher is Chief Energy Officer of Employer Branding Australia. He loves his wife and kids, wine and employer branding, in that order.
Read Mark's other opinion pieces right here, right now.
Dad, CEO, Listener, Thinker, Rambler.
6 年Melissa Hart