Golfing to restore Kenya’s forests

Kenya, renowned for its diverse ecosystems and rich biodiversity, is grappling with the depletion of its invaluable forest landscapes. In Mount Kenya alone, over 6,000 ha of forests are degraded. Many of the country's forests face a similar predicament. Human activities such as logging, unsustainable agriculture and encroachment have seen Kenya's forest cover reduce. The after-effects of forest degradation are now manifesting themselves in the challenges we face in our day-to-day lives, including water scarcity, reduced agricultural output and increased production costs, to name a few.?

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Role of forests?

Forests are not just a source of natural beauty. They are essential providers of ecosystem services and goods that underpin economic activities. Clean air, fresh water and raw materials are just a few of the indispensable benefits forests offer. These services and goods are vital for our well-being and the success and continuity of businesses. Moreover, the role of forests in climate regulation cannot be overstated. Sustainable business practices, anchored in the preservation of forests, are essential for climate resilience and the long-term viability of enterprises.

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Kenya's forests also immensely contribute to our thriving tourism industry. These lush and diverse landscapes teeming with biodiversity draw thousands of tourists from around the globe for unforgettable safaris, birdwatching, and immersive nature experiences, supporting community livelihoods and earning the country millions. Preserving and restoring our forests is not only an environmental imperative but also a crucial investment in the long-term prosperity of Kenya's economy.?

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The?Lungs for Kenya?initiative

The annual?Lungs for Kenya?charity golf tournament presents an exceptional opportunity for the private sector to invest in forest restoration. This transformative fundraising campaign aims to support the restoration and preservation of Kenya's forests - the lungs of our nation. In the past 13 tournaments, we have empowered communities to grow trees in Mt. Kenya and Aberdare forests, and 26 other sites across Kenya through our Site Support Group network.??

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Through strategic partnerships with initiatives like?Lungs for Kenya, companies can actively engage in forest conservation efforts that benefit both the environment and their bottom line. Beyond the tangible benefits, supporting the?Lungs for Kenya?campaign aligns with the values of responsible corporate citizenship. Demonstrating commitment to environmental stewardship can enhance your brand reputation, foster employee morale, and resonate positively with clients who increasingly prioritize eco-conscious businesses. By investing in the restoration of Kenya's forest landscapes, your company becomes a champion for global sustainability and a beacon of inspiration for others to follow suit.

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The bigger restoration picture

The?Lungs for Kenya?campaign is a noble cause that transcends borders and is a testament to corporate social responsibility. As stewards of our planet, it is imperative for businesses to recognize the symbiotic relationship between healthy forests and thriving economies. By supporting this crucial initiative, your company can play a pivotal role in mitigating the environmental challenges faced by Kenya while fostering sustainable business practices.

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As we stand at the crossroads of environmental conservation and corporate responsibility, the?Lungs for Kenya?charity golf tournament beckons corporates to be pioneers of positive change. Their involvement is not merely an investment in a singular cause. It is a commitment to a sustainable future where thriving businesses coexist harmoniously with a flourishing natural world. Join us in this noble endeavour, and together, let's breathe life back into Kenya's lungs.

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The 2024?Lungs for Kenya?charity golf tournament will be held on Friday 15, March at the Karen Country Club. You can support this event through sponsorship (Platinum - Ksh. 1,000,000, Gold - Ksh. 750,000, Silver - Ksh. 500,000, Bronze - Ksh. 250,000 and Hole - Ksh. 100,000), making a donation or playing (team - Ksh. 12,000 and individual - Ksh. 3,000). For inquiries, contact Angela by phone: 0739 200216 or email: [email protected] cc: [email protected].

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Let's make every swing count!

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